Previous issue: April 2017
Welcome to the May issue of ERA’s monthly wrap-up, designed to provide you with a quick, convenient way to catch up on information, announcements and other news you may have missed.
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POS Index Update
• Budde Marketing, which provides monthly POS Index reports to ERA members, has issued its latest summary, running from January 2016 through March 2017. Go to era.org to view the new index. Based on the new analytics being used, March of 2017 jumped up significantly. March 2017 is 19 percent higher than the base point of January 2016. The month of March is traditionally the highest POS month of the year; however, March 2017 is 5 percent greater than March 2016. The three-month total is up 5 percent when comparing 2017 to 2016. For details on Budde Marketing’s services, visit BuddeMarketing.com.
Industry News and Other Items of Interest
• Remember that manufacturing data reports from the Institute for Supply Management (ISM) are released on or about the first of every month and can be accessed at ISM. The May 1 report says economic activity in the manufacturing sector expanded in April, and the overall economy grew for the 95th consecutive month. Also, of the 18 manufacturing industries included in the March report, the computers and electronics products sector was one of 16 reporting growth.
• According to IDC, worldwide shipments of traditional PCs (desktop, notebook, workstation) grew for the first time in five years. The research firm found the PC market totaled 60.3 million units in the first quarter of 2017, posting year-over-year growth of 0.6 percent. Visit CDN to view the full report.
• A double-digit percentage growth rate is forecast for the global semiconductor industry in 2017 thanks to market condition improvements that started in the second half of 2016. Memory devices, including DRAMs and NAND flash, are the big drivers behind the raised forecasts. See EPSNews for more information.
• Worldwide IT spending is projected to total $3.5 trillion in 2017, a 1.4 percent increase from 2016, according to Gartner, Inc. This growth rate is down from the previous quarter’s forecast of 2.7 percent, due in part to the rising U.S. dollar. See the full report at Gartner.
• The global power electronics market is expected to reach $39.22 billion by 2025, according to a new report by Grand View Research, Inc. The development of power infrastructure, and the increasing demand for battery-powered portable devices, has led to the adoption of power electronic devices and products across various industry verticals. See more at MarketWatch.
• The prices of PCs, smartphones and tablets are going up, with higher component prices to blame. Shortages in DRAM, flash, batteries and displays are behind the price increase. Learn more at CIO.
• A team at the University of Texas at San Antonio is developing a commercial chip that can make lower power electronics, like cell phones, work more efficiently. The study was supported by a $50,000 I-Corps grant from the National Science Foundation. Read more at PHYS.ORG.
• Video marketing has become increasingly important for businesses of all sizes, and YouTube is one of the most popular platforms for posting and sharing videos. Learn what types of content you should post if you have a YouTube channel for your small business. Click on SmallBizTrends to read more.
• Compensation is only one of many levers sales management can use to impact performance. Understanding what contributes positively or negatively to sales and getting to the root causes is the only way to drive sustained improvements in sales performance. See CustomerThink for more.
• Advertising and marketing professionals should think about influence marketing. Influence marketing breaks through the content and advertising clutter with better creative, robust media performance, and positive brand sentiment and reputation. Visit MarketingLand to view the report.
• Companies are using social listening tools to enhance customer relations by monitoring customer requests, questions and concerns (86 percent), according to a recent report. Utilizing these tools also helps them keep tabs on the competition (77 percent) and track brands and products (75 percent). Visit MarketingCharts to learn more.
• Register now for the ERA-ECIA annual free breakfast program at EDS on Thursday, May 18, at the Mirage Events Center in Las Vegas. The event’s guest speaker, Paumanok CEO and Founder Dennis Zogbi, will share his insights on lead times, the direction of passive technology and an outlook for the future. The breakfast is open to all EDS attendees. Visit ERA-ECIA to register.
• ERA’s next free teleforum is scheduled on Tuesday, May 25, at 3 p.m. Eastern time. The topic, “Time and Territory Management: How to review a territory and realign a sales force,” will be discussed by sales coach/consultant Nicki Weiss and co-facilitators John Rozanski, director, north american sales at PEI-Genesis; Dan Hill, president at Newark element14; and Joe Braun, partner and account manager at EK Micro. To register for this teleforum, go to ERASaleswise. And don’t forget that audio files of all ERA teleforums are always available to members at TeleforumLibrary.
• ERA members attending EDS 2017 are invited to make the ERA Business and Hospitality Center in the Mirage Grand Ballroom their EDS headquarters. Members can pick up their ERA ribbon, a copy of the EDS Lines Available Bulletin, and take advantage of the center for meetings, networking and coffee breaks during all EDS hours. Read more at ERA@EDS2017.
• ERA’s 49th Management and Marketing Conference is coming in 2018! Save the dates — Feb. 25-27 — for a return to Austin, Texas, at the AT&T Conference Center. Watch for more details coming soon at ERAConference.
• The Spring 2017 issue of The Representor, which features a special EDS ad supplement, should have arrived in your mailboxes by now. Read the online edition or download the pdf on ERA’s website at Representor.
For Your Calendar
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