Last issue: March 2017
Welcome to the April issue of ERA’s monthly wrap-up, designed to provide you with a quick, convenient way to catch up on information, announcements and other news you may have missed.
Watch for future issues coming during the FIRST week of every month.
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POS Index Update
• Budde Marketing, which provides monthly POS Index reports to ERA members, has issued its latest summary, running from January 2016 through February 2017. Go to era.org to view the new index. Based on new analytics, February 2017 dipped slightly based on January 2017 numbers. When comparing February 2016 to February 2017, there was an increase of 5 percent for POS in February of this year. For details on Budde Marketing’s services, visit BuddeMarketing.com.
Industry News and Other Items of Interest
• Remember that manufacturing data reports from the Institute for Supply Management (ISM) are released on or about the first of every month and can be accessed at ISM. The April 3 report says activity in manufacturing expanded in March and the overall economy grew for the 94th consecutive month. Also, of the 18 manufacturing industries included in the March report, the computers and electronics products sector was one of 17 reporting growth.
• Worldwide sales of semiconductors hit a record $30.6 billion in January, an increase of 13.9 percent compared to the same period in 2016, according to the Semiconductor Industry Association. January marked the semiconductor industry’s largest year-to-year growth rate since November 2010. Visit SourceToday to view the full report.
• One in five companies has begun rolling out Internet of Things (IoT) services and products. Half of surveyed companies say IoT will be an important part of their business strategy. See ElectronicsWeekly for more information.
• Advances in semiconductor technologies, capacitors, magnetics and packaging are needed to drive growth in the U.S. power electronics industry, according to a new report from the Power Electronics Industry Collaborative. It will also require collaboration in the supply chain and ecosystem to advance the domestic power electronics industry. Learn more at EPSNews.
• The public cloud has the potential to become a global utility, analogous to electricity — driving higher valuations for cloud providers and more widespread adoption by business customers, according to Morgan Stanley. Analysts present that scenario as a realistic “bull case” in a report that takes a look at the potential valuations of cloud providers such as Amazon Web Services, Microsoft Azure, Google Cloud Platform and IBM. See the full report at GeekWire.
• The scale of semiconductor company mergers and acquisitions is rapidly restructuring the industry. This has the potential to negatively impact new product designs in terms of component pricing, diversity of parts and industry innovation. Read more at ElectronicsWeekly.
• A recent survey finds that 80 percent of organizations are looking to go ahead with cloud services. The problem, however, is they may not have the people in place to make that a reality. See more at ITManagerDaily.
• The global Internet advertising expenditure will grow 13 percent to reach $205 billion in 2017, according to Zenith Media’s new Advertising Expenditure Forecasts. Social media is predicted to be the fastest growing form of Internet ad spending, increasing 20 percent to reach $55 billion. Click on TheDrum to read more.
• Peer learning can help lagging sales representatives adopt the proven methods of star performers. It allows top performers to show other reps how they have applied the knowledge they have been given in training. See CustomerThink for more.
• Maintaining neutrality is no longer an option for brands. In order to be successful, a brand needs to take a stand to maintain consumer trust. A brand that doesn’t pick sides on a divisive issue is going to be a brand without many customers, writes Jeremy Epstein. Visit SmartBrief to view the report.
• Diversifying your customer base is an effective way for businesses to increase revenue and growth. However, having the right strategy in place is essential for success, according to Teresa Bryce Bazemore, president of Radian Guaranty. Visit TheBusinessJournals to learn more.
• ERA’s 49th Management and Marketing Conference is coming in 2018! Save the dates — Feb. 25-27 — for a return to Austin, Texas, at the AT&T Conference Center. Watch for more details coming soon at ERAConference.
• The Spring 2017 issue of The Representor, which features a special EDS ad supplement, should be arriving in your mailboxes before the end of April. The magazine will be posted on ERA’s website by April 14. To read the issue online or download a pdf, link to Representor.
• Register now for the ERA-ECIA annual free breakfast program at EDS on Thursday, May 18, at the Mirage Events Center in Las Vegas. The breakfast is open to all EDS attendees. Watch for more details about the program guest speaker coming soon. Visit ERA-ECIA to register.
• ERA’s next free teleforum is coming up on Thursday, May 25, at 3 p.m. Eastern time. The topic, “Time and Territory Management: How to review a territory and realign a sales force,” will be discussed by sales coach/consultant Nicki Weiss. Registration for the May teleforum will be available soon. And don’t forget that audio files of all ERA teleforums are always available to members at TeleforumLibrary.
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