Summer 2017 Tech Tools and Tips
by Terry Brock
Terry Brock is a marketing coach who helps business owners market more effectively leveraging technology. He shows busy professionals how to squeeze more out of their busy days by using the right rules and tools.
You can reach Terry at 407-363-0505, by email at firstname.lastname@example.org or through his website at terrybrock.com. Also, look for Terry on Twitter@TerryBrock.
Recently I conducted a survey where I asked my subscribers what questions they would have if they were visiting me in Orlando and we were going to get together for just a few minutes for a “snack with Terry.”
I used Google Forms (great tool) to reach out to my subscribers, and I think you could use a similar approach to survey your community.
In this survey, one of the top questions coming through was (I’m paraphrasing here), “Terry, how can I get attention online with so much going on out there?”
This is a tough problem, and it is tougher today than ever for entrepreneurs to break through the online content clutter.
The problem is there is so much good material. We simply can’t keep up with it all. I have subscribed to about 50 great, not just good, podcasts that I love. However, I would have to listen somewhere between 20 to 30 hours each day to process all of them. Then there are another 40 to 50 subscriptions I have with great channels on YouTube. Oh, did I mention all the great websites and Facebook groups that are bursting with amazing content?
We are overwhelmed with good, even great content today. That can be bad, but you can still do well, even in a hyper-crowded marketplace. Here are some steps that I’ve found from research, personal experience and from my clients, that have worked.
Be tightly focused
Identify a niche where you have expertise and where there is a market that is ready, willing and able to pay for your services.
Provide problem-solving info –
Not just “feel good” ideas. We don’t need another “happy talk.” In business, we need solid answers to real-world problems, delivered in a pleasing and fun way.
Make it fun –
And even funny, where appropriate. Going with the flow and not making waves are sure-fire ways to be ignored. That’s not good in business.
Today, the world is crowded with lots of people jumping up and down saying, “Pick me, pick me!” Think of the donkey, who was voiced by Eddie Murphy in the movie Shrek. When you’ve got literally thousands jumping and asking for attention, you can’t be boring.
Push the edge
Sometimes you have to push the edge, but still focus on your mission. Obviously, a fun social event will have a different tone than a solemn profession. However, within the parameters of your focus, make yourself more human and stand out in a favorable way that is context sensitive.
Keep it current
Nothing says, “I don’t give a flip” like a page, podcast or other content platform that is woefully ancient (think six months or more since last update). If you can’t stay current, don’t be there.
Survey your audience
Find out what they want. I am getting results from my survey even today as I create this article for you.
I’ve found that using Google Forms is one of the best ways to reach out to people for questions, collect information that is relevant (this is primary research from your own community), and provide serious value.
I like to make sure everyone who responds gets something of value back by either providing a direct answer to their questions or a way to get help. I also like creating a custom video, as it helps people know this is really me, not some staid form letter, and I really do care about them.
Create dazzling headlines
This is the most important part of your blog post, your YouTube video and the title of your podcast episode. We are all busy today and don’t have time to wade through time-wasters.
Here is a hot tip: Go to a YouTube channel that is similar to yours and search for videos by “most popular.” Notice what titles have gained the most attention.
Yes, this will take work. It won’t be easy; however, this is what separates the chaff from the wheat in marketing. Applying these principles can help you not only get attention, but get business.