Summer 2017 Business Book Review
A book review and recommendation by Dan Beaulieu
Ask More: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change
by Frank Sesno/Foreword by Wolf Blitzer
Pages: 249 and Index
Buy on Amazon
Great interviewing tips from one of the pros
Yes, this is a book about asking questions. More importantly, it is a book about the power of asking the right questions, in the right order to find out what you need to know, when you need to know it and more.
Longtime CNN anchor and Washington bureau chief Frank Sesno has written a book that is a tool that all of us can use. For those of us in business, the chapter on how to ask the right questions of job candidates to ensure that you choose the right candidate is in itself worth the price of the book. For example, questions such as “You have to cut 15 percent of your budget. What do you do? Where do you start?” can be very helpful during interviews. I think I am going to use these in every interview I conduct from now on.
This is a book of questions for every occasion — from finding new and innovative ideas from your creative team to doing a confrontational interview with someone from whom you have to get answers right away. It offers advice about how to talk to famous celebrities, including how to put them at ease enough to give one of the best and most candid interviews they have ever done. The book is also filled with many true-life examples from some of the best and most famous interviewers in the world.
One interesting example in the book of how questions can change the course of history is when a reporter asks President Reagan’s White House Press Secretary Larry Speakes to talk about the AIDS epidemic back in 1982. Speakes did not even know what AIDS was at the time. He tried to make a joke of the exchange, and in doing so, he made himself and the president look bad.
I can’t say enough about this unique and very useful book. For anyone who has to interact with anyone, this is the right book. For anyone who asks questions for a living, whether it be a teacher, an investigator, a sales manager interviewing potential sales candidates, or a turn-expert looking for the things he is going to have to fix, this is the most important book on this subject I have ever read.
Dan Beaulieu is the president and founder of D.B. Management, LLC, a consulting firm specializing in all aspects of sales, marketing and branding with a focus on rep-principal relationships. His latest book is The PCB 101 Handbook which can be purchased online by emailing firstname.lastname@example.org. Dan is also the author of “It’s Only Common Sense,” a weekly sales column appearing at pcb007.com. Dan can be reached at 207-649-0879.