May 1, 2017
Contact: Stephanie Tierney / stierney@era.org
Southern California ERA Hosts Its First Tabletop Show Featuring Educational Workshop
Southern California ERA held its first educational workshop during the chapter’s tabletop show event, held on April 12, 2017. The workshop featured a “Digital Swap Shop” program presented by Bryan Shirley, CPMR, who offered insight on the best digital technologies used in the industry.
The workshop content was inspired by the 2017 ERA National Conference Breakout Seminar, “Technology Swap Shop Update 2017: Who’s Using What and How?,” presented by John Hutson, CPMR, of MacInnis Group and Holly Myers, CPMR, of Wallace Electronic Sales.
The event attracted more than 150 registrants and featured 26 tabletop displays. In addition to the workshop program, attendees enjoyed a complimentary lunch, courtesy of Tommy’s Hamburgers.
Southern California ERA expects to replicate this format for future tabletop shows, three to four more times in 2017.
“We had excellent audience participation at the workshop. I know all of us came away with another nugget of wisdom,” said David Berryman, president of Southern California ERA. “Attendees stated that the show was well worth their time.”
For more information on upcoming Southern California ERA networking events, visit www.erascal.org.
About ERA
The 82-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. ERA member representative firms (often called “reps”) provide field sales services on an exclusive basis to manufacturers of related (but non-competing) products in a defined territory. For more information about ERA, visit era.org.
About Southern California ERA
Southern California ERA produces dozens of educational, trade show and social experiences each year, and provide hundreds of Web-based tools and resources, and helps members connect via meetings, forums, breakfasts and other activities. Southern California ERA helps members be knowledgeable, professional sales and business people via education, training, publications, trade shows and opportunities to meet with other reps, distributors and manufacturers for mutual benefit.