The Representor, Fall 2014 – Business Book Review
A book review and recommendation by Dan Beaulieu
|Dan Beaulieu is the president and founder of D.B. Management L.L.C., a consulting firm specializing in all aspects of sales, marketing and branding with a focus on rep-principal relationships. His latest book is The PCB 101 Handbook which can be purchased on-line by e-mailing email@example.com. Dan is also the author of “It’s Only Common Sense,” a weekly sales column appearing at www.pcb007.com. Dan can be reached at 207-649-0879.|
Poke the Box:
When was the last time you did something for the first time?
by Seth Godin
Copyright 2011 by Do You Zoom, Inc.
I must warn you that I am tremendously biased when it comes to anything Seth Godin writes. I like all of it. It all makes a lot of sense to me … so much so that the minute I see that one of his books has come out, I buy and read it immediately. And I must say that I always feel gratified for doing so.
To me, Godin is the new oracle when it comes to sales and marketing. I find his books so stimulating that I always make sure that I have paper and pen by my side when reading his stuff. Poke the Box was no exception.
So let’s get right to this book’s premise, As always with Godin’s books, it is very clear and logical. The premise is simple: to ship – do something, to get things done, to get to it, to stop procrastinating and start doing. That’s it! That’s all there is – except for much more. Godin uses a number of very cogent examples to show the reader how to get things done … how to start immediately … how to go from thought to idea to concept to action … that simply. There’s no analysis, no modeling, no pros and cons – none of that. As Nike would say, just do it!
To quote Godin, “This is a manifesto about starting a project, making a ruckus, taking what feels like a risk. Not just ‘I’m starting to think about it’ or ‘We’re going to meet on this,’ or even ‘I filed a patent application.’ No, starting. Going beyond the point of no return. Leaping. Committing. Making something happen.”
In all honesty, this little book has inspired me to start writing a business memoir I had been thinking about for months. Yes, I have started. I am writing.
There is a section of the book that I am sure Seth Godin would be generous enough to let me share with you. I think that this will certainly let you not only know what the book is like but also what it can do for you. Here it is.
The Seventh Imperative
- The first imperative is to be aware-aware of the market, of opportunities, of who you are.
- The second imperative is to be educated, so you can understand what’s around you.
- The third imperative is to be connected, so you can be trusted as you engage.
- The fourth imperative is to be consistent, so the system knows what to expect.
- The fifth imperative is to build an asset, so you have something to sell.
- The sixth imperative is to be productive, so you can be well priced.
And the seventh and most important imperative, the one that defines what this little book is all about …
- The seventh imperative is to have the guts and the heart and passion to ship.
Enough said. You have to have this book. Get it on Kindle, get it in hard cover, get the audio, or get all three, but just get it.