ERA Education and Professional Development

ERA is a conduit for Education and Professional Development

Continuing education is a primary focus of ERA. Some of the most valuable learning occurs on an informal, rep-to-rep basis among members, but organized activities and easily accessible resources, like the following, are also critical.

Professional Development

Webinars - live, one-hour, interactive educational seminars are designed for: rep firm owners, presidents and managers; rep firm salespeople; and manufacturing sales executives.

FREE monthly Teleforums - monthly, one-hour, interactive forums that cover a variety of rep business and sales-related topics designed specifically for rep firm and manufacturer participants.

The CPMR (Certified Professional Manufacturers' Representatives) program, for rep firm owners/presidents/successors, runs one week a year for three years (every January at Arizona State University).

The CSP (Certified Professional Salesperson) program, for rep firm salespeople is a multi-day class conducted in various cities several times each year.

ERA University
This exciting service offers ALL ERA member firm personnel (and families) HUNDREDS of low-cost, ON-LINE courses to boost your knowledge, skills and professionalism.

Commitment to Performance program through which ERA members pledge to their principals and customers that they will uphold qualitative professional standards

Academic research projects and other resource development provided by the Manufacturers' Representatives Educational Research Foundation - MRERF

Events

ERA National and Chapter events provide outstanding opportunities for both continued learning and networking. In addition to attending how-to and informational programs, reps and manufacturers find ERA events give them access to their peers' experience and expertise. This is how reps often find new lines, how manufacturers meet new reps, how new contacts are established and referrals are made. ERA events also offer the chance to exchange industry information and learn how fellow reps and manufacturers are solving current problems.

	The Conference Webinars Trade Shows Special Interest Group (SIG) programs and Chapter activities

Publications & Resources

Included among ERA's Publications & Resources are many educational materials for both reps and manufacturers, and most are FREE to members. Chief among these are:

	The Representor and it's article archive; publications describing Why and how manufacturers benefit by selling through reps; contract and evaluation guidelines; and much, much more.

Expert Access

(Free Phone Consultations for Reps) offers legal, tax, insurance and public relations/marketing advice from ERA's team of rep-savvy consultants.

Accounting & Taxes Stan Herzog 847-564-1040 Advertising & Public Relations Larry Kaufman 847-328-6154 Insurance & Employee Benefits Pat Brown 847-559-1331 John Doyle 888-243-0174	Legal Issues Gerald M. Newman 312-648-2300 Sales/Distribution Network & Executive Search Issues James L. Hartranft 262-945-9200 Professional Field Sales Raymond J. Hall 847-292-6688

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