2018 ERA Conference Breakout Seminars

Breakout Seminars

Listed below are the topics for the breakout seminars scheduled at this year’s conference. Please visit frequently as seminar details will be added soon and topics may change.


  • Harnessing the ‘Power of Three:’ Collaboration, Roles and Responsibilities of Reps, Manufacturers and Distributors

  • Sales Techniques Swap Shop: Sharing Best Practices with Your Peers

  • Mastering Microsoft Tools to Maximize Productivity and Efficiency

  • Backselling: Communicating Your Value Across the Sales Chain

  • Content Marketing: Generating and Nurturing Sales Leads

  • The Unsale: The Art of Pulling Rather Than Pushing Your Message

  • Hands-On Excel Workshop: Turning Raw Data into Valuable Information

  • Contracts and More: Constructing Smart Clauses and Agreements for Many Situations

  • Globalization and Working Cross-Culturally in a Diverse Industry

  • How Changes Have Impacted Buying, Selling or Merging a Rep Firm

  • Design Registration: Pros and Cons, Successes and Failures

  • With the Development of AI and Big Data, What the Sales Call of the Future will Look Like

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