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> Quick Connections – December 2017


Welcome to the December issue of ERA’s monthly wrap-up, designed to provide you with a quick, convenient way to catch up on information, announcements and other news you may have missed.

Watch for future issues coming during the first week of every month.

To share recent newsworthy or noteworthy items and/or calendar dates with your fellow members, please email

POS Index Update

* Budde Marketing, which provides monthly POS Index reports to ERA members, has issued its latest summary, running from January 2016 through October 2017. Go to to view the new index. The report shows that October 2017 continued to show growth against the January 2016 base point, up about 10 percent. When comparing October 2016 to October 2017, this year was 7 percent greater than last year. Year over year numbers show a 5 percent increase in 2017. All are positive signs to a strong finish for 2017. For details on Budde Marketing’s services, visit

Industry News and Other Items of Interest

* Remember that manufacturing data reports from the Institute for Supply Management (ISM) are released on or about the first of every month and can be accessed at ISM.  The Dec. 1 report says economic activity in the manufacturing sector expanded in November, and the overall economy grew for the 102nd consecutive month. Also, of the 18 manufacturing industries included in the November report, the computer and electronic products sector was one of 14 reporting growth. Note: ISM’s John Derry is speaking at ERA’s conference in February!

* The IoT technology market is forecast to show significant growth in the next five years, totaling $639.74 billion by 2022, up from $176.00 billion in 2016. This growth is due to an increase in Internet connectivity, the adoption of cloud platforms, increased IP address space and large investments in IoT to introduce new, connected products. See Electronics360 for details.

* The semiconductor industry continued an upward trend in the third quarter of 2017 with 12 percent sequential growth and strength across all application markets, according to IHS Markit. Global revenue totaled $113.9 billion, up from $101.7 billion in the second quarter of 2017. See more at BusinessWire.

* A recovery in the smartphone market and strong growth for servers in data centers continue to drive up DRAM sales in the second half of 2017. Revenue growth for mobile DRAM in the fourth quarter is expected to outperform last quarter’s sales increase of 4.3 percent, according to DRAMeXchange. See the full report at EPSNews.

* The worldwide wearables market continued growing in the third quarter of 2017 with total shipment volume reaching 26.3 million units, up 7.3 percent year over year, according to the International Data Corporation (IDC). While the overall market showed continued growth, it also showed a trend in smart wearables — devices capable of running third-party applications. Learn more at IDC.

* According to IC Insights, automotive electronic system sales are forecast to rise by a compound annual growth rate (CAGR) of 5.4 percent from 2016 through 2021. The automotive segment is forecast to be the fastest growing electronic system market through 2021. Read more at ICInsights.

* Over the next 13 years, growth in automation is expected to force as many as 70 million workers in the U.S. to find another way to make money, a new McKinsey study predicts. Technology could replace up to 375 million employees worldwide by 2030. Visit DenverPost to view the full report.

* About half of small businesses experience a cyber attack because they typically have a moderate amount of data with minimal security, writes Mike Kappel, CEO of Patriot Software. He shares five ways to protect businesses, starting with training the employees and system updates. Click on Forbes to read more.

* A Pressboard study found that mobile users are spending an average of 79 seconds reading a given piece of branded content on their devices, surpassing the corresponding time for desktop. Facebook continues to dominate the primary source traffic for branded content at 67.3 percent. Visit MediaPost to learn more.

* Twitter officially enabled 280-character limit for all accounts, including brands. Advertisers won’t yet be able to take advantage of the new length for ads created through Twitter’s self-serve platform, but they will be able to post 280-character-long organic tweets and run those as Promoted Tweets. Visit MarketingLand for details.

* It is important for reps to have dedicated time to train, learn and work on their selling skills so they can improve results, writes Mike Arce, founder and CEO of Loud Rumor. Sales organizations should also make sure to use social media to reach potential customers and to film video testimonials to provide proof of the benefits of your products. See B2C for more information.

ERA Updates

* The ERA 49th Management and Marketing Conference, scheduled Feb. 25-27, 2018, in Austin, Texas, is less than three months away and conference registration and hotel rooms are filling up fast. Click here to view the current roster of conference registrants. Visit ERAConference to save your place at ERA’s 2018 Conference.

* The most recent ERA Teleforum “Goal Setting for 2018: Setting, Attaining and Monitoring Goals,” discussed by sales coach/consultant Nicki Weiss and co-facilitators: Jebco Distribution Coordinator Don Higley, Jebco VP Sales Tim McGuinness, Super PCB Program Director Jessica Zhang, and ERA CEO Walter Tobin, was held on Nov. 14. Don’t forget that the audio files of all past teleforums are available to ERA members. Click on TeleforumLibrary to access the files.

* ERA is pleased to announce that Erin Collins has joined the ERA staff as its new events coordinator. Erin has extensive experience in not-for-profit meeting planning for associations and in working with volunteers to produce many types of events. She will be working closely with Tess Hill to learn the details of managing ERA’s national conference. Erin can be reached at

* Join the conversation on ERA’s social media sites. Check out Twitter, Facebook, Instagram, LinkedIn, and the association’s professional LinkedIn group.

For Your Calendar

* Click here to browse the searchable ERA Industry Calendar listings!


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