ERA PRESS RELEASE
For release on: December 13, 2023
Contact: Clare Kluck / Communications Director / ckluck@era.org
Announcing 2024 ERA Conference General Session Speakers Andrew Busch and Cam Marston
The 2024 ERA Conference Committee is pleased to announce that Andrew Busch and Cam Marston will present as General Session speakers at the annual ERA Conference, Feb. 25-27, in Austin, Texas.
A former chief market intelligence officer for the U.S. government at the Commodity Futures Trading Commission, Andrew Busch is a futurist and economist, author and speaker who has advised the White House, Congress, U.S. Treasury and SEC on a wide range of global and domestic economic issues. He authored the book World Event Trading and is the former CEO of Bering Productions Firm, a boutique financial markets and policy research firm.
Andrew Busch
In his general session, Busch will present “Future Economy: Growth Opportunities” to Conference attendees. Busch will dive deep into exploring how innovation, policy changes and societal shifts impact our markets, economy and world — and how they drive opportunities for clients. He will introduce the market trends super charged by COVID-19 and war and explain how to apply them to the electronics industry via case studies to show where money is flowing, and opportunities are growing.
Busch will provide the context needed to understand the forces at work creating momentum for change in the economy and your business, and will work to answer the question: Is your business aligning itself for what will occur?
“Andy will bring a high level of enthusiasm and energy to the economics session this year,” said Julie Carr, MacInnis Group, co-chair of the Conference Keynote and General Sessions Committee. “He has over 35 years’ experience in finance and is able to simplify the complexities of the economy, politics and technology trends, offering insights on the rapid changes ahead. As a futurist, he will provide us a guide to align our businesses with the key drivers of growth in the next five years.”
Cam Marston
Cam Marston — author, consultant and radio/podcast host — is the founder of the company Generational Insights and is a multi-generational relations and workplace communications expert who has authored countless books and articles about how generational workplace and marketplace preferences affect every aspect of business, including recruiting, retention, management, sales and marketing.
Marston will present, “Selling Across the Generations” to Conference attendees. The first rule of sales is to know your customer, but with five distinct generations currently participating in buying decisions for companies worldwide, this task is not easy to fulfill. Marston’s session will expound on succeeding in today’s business climate by approaching each buyer with an informed generational perspective. Recognizing your own biases, values and expectations affects how you communicate, how you make an impression and how you ask for the sale. Once you understand the depths of sales biases in each generation, you’ll then begin to realize the opportunities for making deep and lasting connections with customers.
“Cam Marston’s experience delving into the intricacies of each generation’s unique traits will undoubtedly equip us with actionable insights, offering valuable tips that can be seamlessly integrated into our daily interactions for enhanced collaboration and success,” said Carr.
ERA thanks the entire 2024 ERA Conference Keynote/General Sessions subcommittee for their time and dedication in reviewing general session candidates and making its selections.
Read more information about Andrew Busch.
Read more information about Cam Marston.
About the 2024 ERA Conference
The 2024 ERA Conference is an educational and networking event that offers the only opportunity for electronics industry reps, manufacturers and distributors to learn together from many experts in an environment dedicated to sharing proven best practices in field sales and marketing. Complete with keynote speakers, breakout sessions and networking events, this do-not-miss event offers a collaborative and energetic environment where all attendees can learn, connect and grow.
Read more information about the 2024 ERA Conference.
About ERA
The 88-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories.
Find out more information about ERA.