Author Archive

> Scaling up at ERA

Ed Smith, CEO of ERA

I would like to thank you all in advance for attending the annual 2026 ERA Conference, and for Conference Chair Perry Thornton and Conference Vice Chair Julie Carr and all the committee members who have worked many hours to make this an industry-leading event.

We will have more than 650 attendees and a new home at the Hilton Austin in downtown Austin. This is a record crowd, and this shows that people find value in the three days in Austin. Our goal is to have speakers and breakout sessions that help and guide you in your day-today duties. I appreciate the support of all our sponsors which enables us to have a world-class event in a world-class venue. This was my first year putting this event together and I was impressed by the ERA staff of Kate, Karin, Clare, Ama, Natalie and Susan and the work they do to organize this great event.

The main stage will have fantastic speakers talking about reaching the unreachable and about human connection in a digital world. They will speak about the fast pace of a supply chain in the new world politics (just keeping up with the tariffs last year was dizzying). We will have someone speak about how to collaborate when we live in a world where AI is being used to a greater degree. I could not be more excited to see how the main stage inspires and motivates Conference attendees.

The breakout sessions will dig deeper into topics of importance to reps, manufacturers and distributors and will be geared towards tactical and practical actions and takeaways. AI will be featured in multiple sessions, which will highlight some available tools and how to use them in practical applications. We will have sessions on relationships and some deeper discussions on communication. We will have some conversations about CMMC and how to comply with the flow downs. We will have a market trend update that will feature new data on lead times and sales, and I will also give an ERA update.

There are many other things that ERA is working on that will be rolled out later this year. We are working to provide our members a new data resource that reports all parts shipped in Mexico, Canada and the U.S. sorted by HTS code. We are also working on some data about the value of rep firms with real-life examples and numbers to support our position.

We are busy at ERA, but never too busy to help support local chapter efforts and events. If you need our help, just reach out to me or one of the ERA staff. I have attended quite a few chapter events and have been impressed with the enthusiasm and work put into each of the events. Thank you and keep up the great work!

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> ERA Quick Connections – February 2026, Vol. 1

February 2026, Vol. 1

MANUFACTURING DATA REPORT

Economic activity in the manufacturing sector expanded in January for the first time in 12 months, preceded by 26 straight months of contraction, says the latest ISM® Manufacturing PMI® Report.

The computer and electronic products sector reported growth in January, while the electrical equipment, appliances & components reported contraction. Read the full report.

INDUSTRY NEWS

> These 2026 Winter Olympians’ stories offer leadership lessons on resilience, managing burnout and sustaining high performance. Read more.

> Supply Chain Connect offers its newest podcast, “2026 Semiconductor Trends to Watch: The Rising Risk of Obsolescence.” Take a listen.

> What businesses are getting wrong in using AI-powered email campaigns. Read more.

INDUSTRY SURVEY RESULTS

The February 2026 ERA Electronic Components Industry Trend Survey is now live!

Check your email inbox. View results from 2024-2025.

ERA NEWS

> The next ERA LIVE will take place next Tuesday, Feb. 10 at 4:00 p.m. ET! Join us as we preview the 2026 ERA Conference — what’s NEW, the all-star lineup of speakers, the breakout session topics, and more! More details and log in-info. We hope to see you there!

> EDS 2026 registration is officially open!

NEW: Companies approved to attend EDS will receive a registration email from EDS Management, which will include a direct link to register. There is no passcode required this year. Once registered, your hotel booking link will be available both on your registration confirmation page and in your confirmation email, making it easy to complete your plans in one place. Suites and small, medium, and large meeting rooms remain, but availability is limited. If your company is interested in securing space, please contact info@edssummit.com to inquire.

> The ERA Bulletin Board is a place where members can post available job positions, potential job candidates and agency sales/mergers opportunities!

To post to the bulletin board, e-mail your listing to Karin Derkacz at kderkacz@era.org.

CHAPTER EVENTS & NEWS

ERA’s many regional chapters in the U.S., Europe and Mexico host many important events during the year. We encourage you to attend a local ERA chapter event soon! View entire ERA events calendar.

Carolinas ERA Virtual Lunch – AI Digital Tools and Implementation — Friday, Feb. 6
Southern California ERA OC Hangar Social — Thurs., Feb. 12
Del Mar Electronics & Manufacturing Show — Wed., Apr. 22

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> In Memoriam: Dawn Lowery

ERA mourns the passing of Dawn Lowery, who passed away Dec. 16, 2025.

Lowery was vice president of sales at Brainard-Nielsen Marketing for nearly two decades. Her tireless dedication shaped not only the BNM sales organization but had an impact on the industry as a whole. She believed in people, invested in relationships, and led with purpose. She also served as Channel Sales Manager at Sumer, Inc. She had her CSP certification and served as a volunteer on the ERA Conference Committee for many years.

Beyond her professional accomplishments, she will be remembered for her generosity, mentorship, and the genuine care she showed for colleagues at every level. She had a way of bringing out the best in others and making even the toughest challenges feel achievable.

She will be deeply missed and always remembered.

Lowery was a resident of Avondale, Arizona. View her obituary.

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> The 2026 ERA Conference Brochure is Out!

The annual ERA Conference is less than 4 weeks away!

We are excited to share the 2026 ERA Conference Digital Brochure, an interactive resource designed to provide you the latest program, session and speaker updates on the 2026 ERA Conference.

This interactive brochure previews the latest highlights from the upcoming conference, including general session and breakout session topics, the Conference schedule and a roster of all of our generous sponsors.

CONFERENCE UPDATES:

View the keynote & general session speakers and more information about their sessions.
View a preliminary Conference schedule and start planning your itinerary.
View breakout session topics. Attendees should register for breakout sessions!
View the attendee list.
Thank you to all of our generous sponsors!

Thank you, 2026 ERA Conference Committee!

Perry Thornton, Pinnacle Marketing – Conference Committee Chair
Julie Carr, MacInnis Group — Conference Committee Vice Chair
Adam Anderson, CPMR, Norris & Associates — Breakout Sessions Co-Chair
Holly Good, Master Electronics — Breakout Sessions Co-Chair
Zach Anderson, Harper and Two — Keynote/General Sessions Co-Chair
Heather D’Amico, MBA, CPMR, Brainard Nielsen Marketing — Keynote/General Sessions Co-Chair
Adam Grigor, Tech-Trek Ltd. — Sponsorships Co-Chair
Scott Lindberg, Quell Corporation — Sponsorships Co-Chair
Todd McAtee, Mouser and XTG Group — Conference Advisor
Ellen Coan, CPMR, C C Electro Sales Inc. — Executive Committee Liaison

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> Announcing the 2026 ERA Conference Breakout Sessions & Speaker Lineup!

The 2026 ERA Conference Committee is thrilled to announce the 15 breakout sessions and speaker line-up for the national conference in February!

Conference breakout sessions are the attendee favorite and highlight of each year’s gathering, and this year will be no exception. Below is a list of the topics to be presented, in alpha order. (You’ll be able to select your preferred breakout sessions soon, via the mobile app, so stay tuned!)

Read full descriptions of each session.

2026 Outlook: Trends, Data and Opportunities from the Semiconductor and IP&E Markets
An AI Masterclass: SearchLink.ai 3.0 and Beyond
AI Swap Shop: Real-World AI Use Cases that are Transforming the ERA Community
The Art of Meaningful Conversation
Beyond the Basics: Strengthening the Regional Manager-Rep Relationship
CMMC Made Clear: A Practical Guide to Cybersecurity
Connection Starts with Better Questions
From Components to Solutions: Capturing Value in the Fastest Growing Electronics Ecosystems
From Risk to Reward: Ten Legal Mistakes that Cost Reps Money and How to Fix Them
How Buyers Find You in 2026: Strategies to Drive Organic Revenue
Passing the Baton: ERA Leadership in Transition
Relational Leadership: Connecting with the People Who Power Your Business
Supercollaboration
Turning Strategic Relationships into Innovation Engines
Winning, Growing and Keeping the Best Talent in Electronics

The Conference Committee also proudly presents this all-star line-up of speakers will present the keynote, general and breakout sessions and are sure to provide our attendees new insights, inspiration and knowledge.

Read full details about the 2026 ERA Conference speakers.

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> ERA Quick Connections – January 2026, Vol. 1

January 2026, Vol. 1

MANUFACTURING DATA REPORTS

Manufacturing data reports from the Institute for Supply Management (ISM) are released at the beginning of every month and can be accessed at ISM. The latest report says economic activity in the manufacturing sector contracted in December for the 10th consecutive month.

However, the specific sectors of computer and electronic products and electrical equipment, appliances & components both reported growth in December. Read the full report.

INDUSTRY NEWS

> Supply Chain Connect offers a great year-in-review recap of supply chains, tariffs and trade shifts in 2025. Read more.

> LinkedIn CEO Ryan Roslanksy says having a personal five-year career plan is a bit outdated. Learn why.

> Promoting employees to leadership positions should not be a sink-or-swim experience — more learning and development should be offered. Read more.

INDUSTRY SURVEY RESULTS

The January 2026 ERA Electronic Components

Industry Trend Survey is now live!

Check your email inbox. View results from 2024-2025.

ERA NEWS

> The next ERA LIVE will take place Tues., Jan. 13 at 4:00 pm ET, featuring Dennis Reed, senior analyst at Edgewater Research. Reed will give a recap of 2025 and present his outlook for 2026, based on electronics components market data and ERA member survey results from 2025. No registration required. See you there! More details & log-in information.

> The deadline is January 31 to submit your applications for the 2026 ERA Mark Motsinger White Pin Internship Program! This internship program offers an ERA-member manufacturers’ rep a chance to hire a college student as an intern, with ERA/White Pin group subsidizing a substantial portion of the anticipated internship cost. Read more and apply.

EDS SUMMIT NEWS

EDS returns to Resorts World Las Vegas from May 18-22, 2026! Reservations for meeting space at EDS (hotel meeting suites, executive meeting rooms and space in Lily Ballroom) are now being taken on a first-come, first served basis. Registration for attendees (rep and distributor companies without meeting space at EDS) will open sometime in the first weeks of January.

(Reminder: ERA-member manufacturers’ representatives are able to attend EDS without registration cost!)

New this year – No passcode for Attendee registration! If you have registered for EDS in the past (and we have your email address!), you will receive an INVITATION EMAIL with a direct link to online registration. Please wait until after January 15 to inquire about a lost invitation. Once you have completed your registration, you will get the link to register for hotel rooms at Resorts World with the special EDS 2026 rate.

Please add info@edssummit.com to your list of Safe Senders to receive the most up-to-date information and check out the EDS website for more information!

CHAPTER EVENTS & NEWS

> Does your local ERA chapter have a social outing, charity drive or networking event that it would like to showcase in the Chapter News section of the Winter 2026 Representor magazine? We would love your contribution. Submit your news and photos HERE.

> ERA’s many regional chapters in the U.S., Europe and Mexico host many important events during the year.We encourage you to attend a local ERA chapter event soon! View ERA events calendar.

Northern California ERA – Virtual Education Event (Topic: College Recruitment) – Jan. 13
Arizona ERA – First Annual Cornhole Tournament and Networking Event – Jan. 15
Chicagoland-Wisconsin ERA – 2026 Kickoff Meeting & Happy Hour w/ Ed Smith – Jan. 15

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> Announcing 2026 ERA Conference General Session Speakers James Taylor and Michael Knight

ERA PRESS RELEASE
December 18, 2025
Contact: Clare Kluck / Communications Director / ckluck@era.org

View/download PDF version of this press release

Announcing 2026 ERA Conference General Session Speakers James Taylor and Michael Knight

The 2026 ERA Conference Committee is pleased to announce that James Taylor and Michael Knight will present as general session speakers on the second day of the annual ERA Conference in February in Austin, Texas.

James Taylor

James Taylor, MBA, FRSA, who started his career managing high profile rock stars, is now an in-demand keynote speaker and internationally recognized leader in creativity, innovation and artificial intelligence. For more than 20 years, he has been advising CEOs, entrepreneurs, educators, governments, leaders, writers and rockstars on how to design innovative organizations, unlock creative potential and build a sustainable future. He has authored a new book: “SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence.”

Taylor will present the first general session on Tuesday, Feb. 24, entitled “Supercollaboration: Cyborgs, Centaurs and The Rise of Human-AI Collaboration.”

Today’s business landscape is evolving at an unprecedented pace, driven by exponential technologies such as artificial intelligence, digital twins and robotics. They are transforming industries ranging from electronics, retail and healthcare to engineering, construction and defense. Taylor will guide Conference attendees through a captivating exploration of how leaders and organizations are adapting to technological change. Learn how, in this new world, our most valuable competitive advantage as a leader lies in our ability to foster creative collaboration between humans and machines. This tailored and entertaining presentation is designed to inspire and equip attendees with insights and strategies needed to be future-ready.

Learn more about this session in this video.

Michael Knight

Michael Knight, an electronics industry favorite, has been in the electronics industry for more than 30 years, working for several electronic private and public component manufacturers and distributors. At TTI, Inc., his roles have included VP of Product and Marketing, President of the Exponential Technology Group and currently, Corporate Senior Vice President of Strategy. Knight also has a long history of service and leadership on the boards of directors of for-profit and not-for-profit organizations and is a frequent guest on a wide range of podcasts, and regular keynote speaker at many industry conferences.

Knight will close out the Conference with the final general session on Tuesday, Feb. 24 — “Great Disruption is the Mother of Great Opportunity.” Technology is relentlessly accelerating the pace of invention and innovation, both causing and addressing the disruptions that have become abundant in our business. There are a lot of signs that we are now squarely on the exponential part of the exponential curve and that big, new-to-the-world businesses are being built from the technology supply chain for which we are a part. Knight will offer attendees a look at various “gigatrends” through a series of what-if questions intended to spotlight the ever-growing opportunities for our industry.

The 2026 ERA Keynote and General Sessions Conference Committee is thrilled to have Taylor and Knight as general session speakers on the second day of the conference, as they are sure to present unique insights and knowledge to Conference-goers.

Read more information about the 2026 ERA Conference.

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> Announcing 2026 ERA Conference General Session Speakers Jacob Shapiro and Eddie Smith

ERA PRESS RELEASE
December 4, 2025
Contact: Clare Kluck / Communications Director / ckluck@era.org

The 2026 ERA Conference Committee is pleased to announce that Jacob Shapiro and Ed Smith will present as general session speakers at the annual ERA Conference on Feb. 22-24, 2026, in Austin, Texas.

Jacob Shapiro is a geopolitical analyst and Director of Research at The Bespoke Group, a wealth strategy firm. Shapiro is a prolific public speaker, delivering frequent keynotes and briefings across industries like finance, agriculture and energy, to name a few. He hosts “The Jacob Shapiro” podcast, which features interviews with subject matter experts in geopolitics, technology, markets and other fields.

Jacob Shapiro

Shapiro will present the first general session on Monday, Feb. 23 entitled, “Geopolitics, Supply Chains and the New Electronics Landscape.” The world is shifting from a U.S.-led unipolar order to a multipolar, highly transactional system, and the electronics industry sits squarely in the crosshairs. In this new landscape, success depends less on efficiency and more on resilient partnerships, flexible planning and strategic urgency. Global power is realigning and while this comes with risks, it also creates opportunities for manufacturers and distributors to stay ahead.

Key takeaways from the presentation will include:

• Why North America—especially Mexico under USMCA—is emerging as the most trusted, adaptable foundation for future electronics supply chains.
• Why exposure to China (and in some cases India) now carries structural risk that companies can no longer ignore.
• Reconceptualizing trust as infrastructure—and adaptability as strategy—to build more resilient sourcing, customer relationships and operational plans.

Eddie Smith

Eddie Smith is ERA’s new CEO as of September 2025, and will present the second general session on Monday, February 23. Smith is a seasoned and successful executive with more than 35 years of experience in the electronic manufacturing services (EMS) industry and the electronic components distribution industry. He served as CEO at Smtek International and then held several senior executive positions at Avnet for many years, including president for seven years. He then joined SMTC Corporation as CEO in 2017 and was later promoted to chairman. He currently serves on the Board of Directors at Data I/O and other private Boards.

Smith will present, “Everything Revolves Around Electronics,” a session that will dive into change in the electronics industry is reshaping our operations. Smith will discuss what is driving the latest supply-chain shifts and what they mean for how we sell, collaborate and compete.

We’ll explore how AI is rapidly transforming our workflows, how sales teams can stay effective in a world where fewer customers want face-to-face meetings and where the future of the rep model is headed. We’ll look back at previous cycles of rapid change — with research and real-world industry data — to reveal the clues that will help us adapt even faster this time.

The 2026 ERA Keynote and General Sessions Conference Committee is thrilled to have Shapiro and Smith as general session speakers on the first day of the conference, as they are sure to bring incredible value and expertise to attendees.

Stay tuned for more information about the remaining speakers at the 2026 ERA Conference!

About the 2026 ERA Conference
The 2026 ERA Conference is an educational and networking event that offers the only opportunity for electronics industry reps, manufacturers and distributors to learn together from many experts in an environment dedicated to sharing proven best practices in field sales and marketing. Complete with keynote speakers, breakout sessions and networking events, this do-not-miss event offers a collaborative and energetic environment where all attendees can learn, connect and grow. Read more information about the 2026 ERA Conference.

About ERA
The 90-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. Visit era.org.

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> ERA Quick Connections — December 2025, Vol. 1

December 2025, Vol. 1

MANUFACTURING DATA REPORTS

The computer and electronic products sector reported growth in November, while the electrical equipment, appliances & components sector reported contraction in November. Read the full report.

INDUSTRY NEWS

> The semiconductor market will approach the $1 trillion mark in 2026, says the WSTS. Read more.

> As large companies scale back remote/hybrid work policies, smaller businesses could use remote/hybrid work and flexibility as a magnet to attract workers. Read more.

> Managing a business or leading a team requires constant decision-making. Using the Eisenhower Matrix (named after the former president) can assist you with these decisions. Read more.

INDUSTRY SURVEY RESULTS

The December 2025 ERA Electronic Components Industry Trend Survey is now live!

Check your email inbox.

View results from 2024-2025.

ERA NEWS

> 2026 ERA Membership Renewals are due January 1, 2026. Invoices were sent electronically. Please check your email inbox, including all spam/junk folders. (Invoice emails come from kderkacz@era.org.) If you haven’t received your invoice, or have questions, please contact Karin Derkacz, ERA Operations Director, at kderkacz@era.org. ERA appreciates your continued support that helps us deliver valuable information and resources to all members.

> ERA debuts its 2026 Media Kit, offering companies multiple digital and print advertising opportunities. Showcase your company’s message in front of 4,000+ industry professionals! Non-members are encouraged to advertise. ERA members receive advertising discounts! View 2026 Media Kit.

IMPORTANT: A back-page advertising spot in ERA’s The Representor magazine has opened for 2026. If interested, contact Clare Kluck, ERA Comms Director, at ckluck@era.org.

> Don’t forget…The ERA Mark Motsinger White Pin Internship Program is now accepting applications for 2026! The deadline to apply is January 31, 2026. This internship program offers an ERA-member manufacturers’ rep a chance to hire a college student as an intern, with ERA/White Pin group subsidizing a substantial portion of the anticipated internship cost.

Read more and apply.

CHAPTER EVENTS & NEWS

‘Tis the season for chapter events! Our active regional chapters around the U.S. host many wonderful networking/charity events over the holiday season. We encourage you to attend a local ERA chapter event soon! View ERA events calendar.

Chicagoland-Wisconsin ERA — December 3 — Holiday Happy Hour & Toys for Tots Drive
Pacific-Northwest ERA — December 4 — Virtual Event featuring Eddie Smith, ERA CEO
Florida-Sunshine ERA — December 5 — Holiday Party & Charity Golf Outing
Northern California ERA — December 11 — Annual Holiday Networking and Charity Lunch
New England ERA — December 11 — Annual Holiday Networking Party hosted by Molex
Ohio ERA — December 16 — TopGolf Outing & Holiday Toy Drive, feat. Dennis Reed

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> ERA Announces New CEO Edward Smith

ERA PRESS RELEASE
September 1, 2025
Contact: Clare Kluck / Communications Director / ckluck@era.org

View/download PDF version of this release.

ERA Announces New CEO Edward Smith

The Electronics Representatives Association (ERA) is pleased to announce the appointment of Edward Smith as its new Chief Executive Officer, effective September 2, 2025. This appointment follows the retirement of Walter Tobin, who will continue to support the association in a part-time consulting capacity.

“I am thrilled that Ed Smith will take over the CEO leadership role at ERA,” said Tobin. “As CEO for the past ten years, I have been blessed to have had the support of a great team at ERA National and the support of both the ERA Executive Committee and the Board of Directors. However, it has been the tremendous response and support of our more than 750 members, reps, manufacturers and distributors that has given me so much joy in this great capstone to my career. I will be working with Ed over the next several months to allow for an orderly transition and will help Ed and ERA in any way I can. Ed will bring his energy and great industry experience to ERA. Prepare to be amazed!”

“Walter leaves behind a remarkable legacy of service and impact. His leadership has fundamentally transformed ERA, and we are profoundly grateful for his dedication,” said Tom Griffin, CPMR, president of the ERA Executive Committee. “As we look to the future, we are thrilled to welcome Ed Smith. His reputation, experience and vision will ensure that ERA continues to thrive as the voice of our industry. Ed will focus on expanding ERA’s influence, delivering greater value to members and ensuring that the association remains a forward-looking advocate for the electronics industry.”

Smith is a seasoned and successful executive with more than 35 years of experience in the electronic manufacturing services (EMS) industry and the electronic components distribution industry. He served as CEO at Smtek International and then held several senior executive positions at Avnet for many years, including president for seven years. He then joined SMTC Corporation as CEO in 2017 and was later promoted to chairman. He currently serves on the Board of Directors at Data I/O and other private Boards. He holds a degree from Queensborough Community College – CUNY and continued his education at St. John’s University.

“I am extremely excited to follow Walter Tobin at ERA and continue to drive the programs that have been created, as well as create new value-added programs,” said Smith. “The industry continues to change and we at ERA need to continue to provide value to our members both nationally and in working with the local chapters, OEMs and distributor partners, and that is exciting to me. This opportunity allows me to give back to the industry that has given me so much. I look forward to a bright future.”

ERA will host a special ERA LIVE session on Tuesday, Sept. 23 at 4:00 p.m. ET where ERA will introduce Ed Smith to the membership and attendees can learn more about Ed’s background and ask him questions. Save the date for this virtual session and we hope to see you there.

About ERA

The 90-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories.

For more information about ERA, visit era.org.

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> ERA enters a new era

Ed Smith, CEO of ERA

It has been a whirlwind 45 days. When you replace the GOAT, the expectations are high and people are waiting for what will happen next.

It couldn’t be a more exciting time at ERA. As the Conference continues to get bigger and more useful every year, I would like to thank the committees who do a lot of the hard work to give the Conference vision and help decide the direction of speakers and subjects. The world is being inundated with AI, and so that seems like a natural session.

When I think of AI I try to think, how does it make our sales process more effective? Because any new tool or software is cool but if it doesn’t make us more efficient or allow us more time to sell, the question is…why do it? The economist part of the Conference is always a good overview on how we fit into the bigger financial picture, and what might be affecting the people we deal with daily. I look forward to announcing other general sessions in the near future. Once again, thank you to all the committee members who volunteer time and resources.

I have had the pleasure of attending about five local ERA chapter events and have been impressed at how professional they are and how much charitable work we do in our local communities. This is near and dear to me personally as I live my life on the credo that we should give more than we take from this life, and that is what true success looks like. The less fortunate can always use a helping hand and we are in a great position to give it to them.

I also believe that the local chapters are a differentiator in the electronics association space, as we can speak about things that affect people in a particular geography and not waste time talking about problems in a different geography. It also allows us to help people in a local market. I can’t wait until the next chapter event and look forward to meeting more members and hearing what is on their mind.

The last thing I would like to speak about is a member survey that ERA is sending out via email — we would like members’ input and help with setting the direction of the association in the future. This will be a very easy survey to fill out and I would ask that all of you please fill it out and let your voice be heard. I know surveys are a pain, but I will not do this very often and would appreciate you responding. I will be asking about many of ERA’s existing tools and how are they helping (or are they not helping?) I will be asking what you find valuable and what you do not. I will slip in a Net Promoter Score question to see how we are doing as your association.

Thank you for choosing me to lead ERA into the future. I would be remiss not to thank Walter for all of his help in the transition and thank him for all he has done and will do.

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> Celebrating a legacy of success

John O’Brien ERA Chairman of the Board

I’ve been fortunate enough over the past 10 years to work side by side with Walter Tobin on the ERA Executive Committee. Since joining ERA, Walter’s passion and focus have been the driving force behind the resurgence of this association. We all owe Walter a debt of gratitude. In 10 years, ERA has gained relevance in the industry, with our cornerstone event being the national Conference.

Membership is up in all categories and our finances are strong.

Prior to his time at ERA, I was also fortunate to spend the first 20 years of my career working with Walter at Future Electronics. Coming from my perspective as a rep, Walter has always supported manufacturers’ reps. Walter was integral in setting up the first rep council at Future and has since dedicated a lot of time to assisting other distributors in setting up rep councils. His passion goes way beyond his work.

His passion for his family is legendary. Janice, his daughters and all of their many grandkids are his guiding light. We love hearing about his yearly pilgrimages to Aruba, and spending summers at the “Summer White House” in Cape Cod where they all convene and spend time together as a family.

On a personal note, I am honored to call Walter a friend. He’s helped me personally develop in my career by providing perspectives I may not have considered. I’ve traveled quite a bit with Walter. My proudest day was the day we were getting on a plane and he had his boarding pass on his phone, not printed. He still checked his phone 11 times on the gangway to make sure his seat hadn’t changed. My wife and I had the pleasure of attending the Boston Pops Christmas Concert with Walter and Janice. It was an amazing night filled with music, cocktails and the pleasure of seeing firsthand the love and admiration between Walter and Janice.

Thank you for everything, Walter!

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> The GOAT

Tom Griffin ERA Board President

As Walter Tobin retires from his role as CEO of ERA, we pause to reflect on a remarkable decade of vision, leadership and unwavering dedication.

Walter began his career at ERA in September 2015, prior to the first ERA conference in Austin, and immediately began work on that conference. Walter’s first conference ended up hosting 200 people, which had been the largest in recent history. Dozens of first-timers attended, due to Walter’s enthusiasm. With his incredible work ethic and remarkable energy, Walter and the hardworking ERA staff began working on increasing sponsorship and attendees. He announced during that Conference that ERA would begin hosting the Conference on an annual basis and it would remain in Austin. (Prior to that, the annual conference was held every other year in Chicago.)

Driving membership growth and engagement

One of Walter’s most significant achievements has been revitalizing the ERA membership base. Recognizing that the true strength of any association lies in its members, Walter championed programs and initiatives designed to engage, support and grow this community. Over his tenure, ERA membership not only rebounded but reached unprecedented levels. His focus on value-driven benefits, professional development and networking opportunities helped members feel connected and empowered.

Building a legacy of innovation

Walter’s leadership was never about simply solving today’s problems — it was about building for the future. Under his guidance, ERA embraced innovation, launching new programs and embracing technologies like SearchLink.ai that modernized our operations and enhanced the member experience. His forward-thinking approach ensured that ERA stayed relevant and positioned for continued success in an ever-changing industry landscape.

A legacy of service and dedication

Walter’s tenure was defined not only by measurable successes but also by his deep personal commitment to ERA and its mission. He has been a tireless advocate for our members, a trusted partner to our board and an inspiring leader to our staff. Walter’s integrity, compassion and vision have set a standard for leadership that will inspire us for years to come.

As we bid farewell to Walter in his role as CEO, we extend our deepest gratitude for his decade of extraordinary service. His legacy is one of transformation — of taking ERA from a place of challenge to one of prosperity and promise. While he may be stepping into retirement, the impact of his leadership will continue to shape our association for many years to come.

On behalf of the entire ERA community, thank you, Walter, for your dedication, leadership and belief in what this association can achieve. We wish you joy and fulfillment in the next chapter of your life.

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> ERA Quick Connections — Nov. 2025, Vol. 1

November 2025, Volume 1

MANUFACTURING DATA REPORTS

Manufacturing data reports from the Institute for Supply Management (ISM) are released at the beginning of every month and can be accessed at ISM. The latest report says economic activity in the manufacturing sector contracted in October for the eighth consecutive month.

The electrical equipment, appliances & components sector, as well as the computer and electronic products sector, both reported contraction in October. Read the full report.

INDUSTRY NEWS

> The world’s biggest manufacturing economics struggled to fire up in October, business surveys reported. Read more.

> Three hacks to maximizing small business profits. Read more.

> What is a drone swarm and in which industries could this new technology be applied? Read more.

INDUSTRY TRENDS SURVEY

The November 2025 ERA Electronic Components Industry Trend Survey is now live! Check your email inbox.

View results from 2024-2025.

Please note: ERA sends this survey monthly to one contact from each ERA member firm via email. Please be on the lookout for this survey in your email inbox. Help us make this survey a valuable resource for you and the rest of our members by taking 5 minutes to complete this each month. The results are visible only to ERA members and gives us a great cross-section of what our members see on the horizon for the near and long term.

VIEW SURVEY RESULTS

ERA NEWS

> ERA Mark Motsinger White Pin Internship Program is now accepting applications for 2026! This internship program offers an ERA-member manufacturers’ rep a chance to hire a college student as an intern, with ERA/White Pin group subsidizing a substantial portion of the anticipated internship cost.

This is a fantastic opportunity for the intern to gain hands-on experience in the electronic component sales industry AND a great chance for rep companies to train and teach a potential hire, with ERA’s help and support. ERA aims to award five internship awards in 2026. The deadline to apply is January 31, 2026. Read more and apply.

>ERA announces that Annelise McCarthy, international speaker and communications expert, will be the keynote speaker at the 2026 ERA Conference, taking place Feb. 22-24, 2026, in Austin, Texas.

McCarthy will open the ERA Conference on Monday morning, Feb. 22, with her presentation, “When Innovation Speaks: The Power of Human Connection in a Digital World.” Read the full press release.

> If you happened to miss ERA’s virtual sales training program – STEP 2025 – this past October, we have good news for you. All nine sessions, covering everything from Speaking with Authority to The AI Advantage, are now archived, bundle and available to be purchased. View the sessions and purchase here. Past year’s programs are available as well.

ERA members, save $100 on this session bundle! STEP sessions are packed with valuable sales tactics and tools for both early career professionals AND seasoned industry veterans alike.

Advertise in this e-newsletter and reach more than 4,000 industry professionals!

Find out more.

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> ERA Announces Annelise McCarthy as Keynote Speaker for 2026 Conference

The Electronics Representatives Association (ERA) announces that Annelise McCarthy, international speaker and communications expert, will be the keynote speaker at the 2026 ERA Conference, taking place Feb. 22-24, 2026, in Austin, Texas.

McCarthy will open the ERA Conference on Monday morning, Feb. 22, with her presentation, “When Innovation Speaks: The Power of Human Connection in a Digital World.”

In McCarthy’s energizing keynote presentation, she will discuss why communication is not a “soft skill,” but the ultimate competitive advantage in innovation-driven industries. She will explore how technical brilliance means nothing if you can’t articulate it; why B2B sales no longer begins with product specs but with relationships; and how building genuine human connection is the key to cutting through digital noise and driving ideas that truly resonate.

McCarthy is an international speaker, communication expert and one of Australia’s most dynamic modern voices in leadership and public speaking. With more than 15 years of formal training and professional experience, McCarthy combines deep expertise with a vibrant, relatable energy that captivates audiences worldwide. She holds a diploma in teaching public speaking, as well as a double bachelor’s degree in law and languages & culture, majoring in Mandarin. A finalist at the World Public Speaking Championships (and a self-professed “total speaking nerd”), McCarthy has trained thousands of professionals, leaders and founders across 20+ industries and 15 countries, helping them speak with confidence, clarity and authority.

McCarthy has an engaged online community of more than 300,000 followers who resonate with her unapologetically modern approach. Her bold philosophy empowers others to embrace imperfection and challenge outdated norms.

“We are thrilled to have Annelise McCarthy join us as our 2026 ERA Conference keynote speaker,” said Perry Thornton, 2026 ERA Conference Chair. “Her insight into the power of authentic human connection will resonate deeply with our audience and provide valuable tools for building relationships that drive business success.”

“Annelise McCarthy’s high-energy style and passion for authentic communication will set the tone for an inspiring event,” said Heather D’Amico, CPMR, chair of the 2026 ERA Conference Keynote/General Sessions committee. “Annelise reminds us that innovation doesn’t happen in isolation; it happens through conversation and connection. Attendees will walk away with practical, actionable insights they can immediately use to strengthen their relationships with customers and teammates. I’m grateful to the Keynote/General Sessions Committee for their thoughtful feedback and collaboration in selecting a speaker who will truly energize and inspire our audience.”

Learn more about the 2026 ERA Conference.

About ERA

For more information about ERA, visit era.org.

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> Now Accepting Applications for 2026: ERA’s White Pin Internship Program

The ERA Mark Motsinger White Pin Internship Program is now accepting applications for 2026!

This internship program offers a manufacturers’ rep (who is an ERA member) a chance to hire a college student as an intern, with ERA and the White Pin group subsidizing a substantial portion of the anticipated internship cost.

ERA aims to award five internship awards in 2026. The winning firms and interns will be announced in mid-February!

The deadline to apply is January 31, 2026.

REP FIRMS: ERA rep firms that want to commit to the internship program must already have a selected intern candidate in order to apply. Then, both the rep company AND intern need to apply. (Application links are below)

POTENTIAL INTERNS: Interns may apply individually without yet being matched with a rep firm. Use intern application link below.

APPLY AS A REP FIRM

APPLY AS AN INTERN

MORE INFORMATION

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> STEP 2025 Session Recordings Now Available for Purchase

If you happened to miss STEP 2025 or couldn’t attend, not to worry!

All nine sessions, covering everything from Speaking with Authority to The AI Advantage, are now archived, bundle and available to be purchased.

View the sessions and purchase here.

ERA members, save $100 on this session bundle!

STEP sessions are packed with valuable sales tactics and tools for both early career professionals AND seasoned industry veterans alike.

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> ERA Quick Connections — Sept. 2025, Vol. 2

September 2025, Vol. 2

MONTHLY POS REPORTS

July 2025 continued to show growth over the previous year, being over 7 percent when comparing July year over year. The industry continues to show a steady uptick in POS activity, with a 2.5 percent increase vs. last month. We believe that this trend will continue for the balance of 2025.

Read the full report.

INDUSTRY NEWS

> Small business advice: Saying “no” more could boost your productivity. Read more.

> “Show up on time, know your lines and have a take” — building upon Tom Hanks’ three rules of leadership. Read more.

> The Trump administration announced employers must pay $100,000 for new H-1B visas, temporary work visas granted to highly skilled foreign professionals. This new policy could have a marked effect on the tech and engineering workforce in the U.S. Read more.

INDUSTRY SURVEY RESULTS

The September 2025 ERA Electronic Components Industry Trend Survey is now closed.

View results from 2024-2025.

ERA NEWS

>STEP 2025 is in two weeks! Will we see you there? The deadline to register is this Friday, Sept. 26. Everybody from industry veterans and early career folks can receive tactical, practical sales instruction from professional sales trainers and electronics industry experts, in the comfort of your home or office. All sessions are recorded and available for attendees to watch 24/7 after the event. Hope to see you there!

> Did you miss yesterday’s ERA LIVE where Ed Smith, new ERA CEO, introduced himself to ERA membership? Not to worry! Watch the session here.

All ERA LIVE sessions are recorded and can be found on the ERA LIVE playlist on YouTube!

> Reminder: Registration is now open for ERA’s Chapter Officers Leadership Training (COLT) program, taking place Nov. 11-13, from 12 to 3 p.m. ET virtually each day.

Open to all ERA chapter leaders and potential leaders, COLT is a virtual training series that is fun and collaborative, focused on effective chapter management and planning tactics. The program is free of charge.

Connect with other chapter leaders; gain creative ideas and practical knowledge about member recruitment; learn how to successfully host different types of chapter events; and leverage ERA National resources to enhance your chapter! Register today.

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> ERA Quick Connections — Sept. 2025, Vol. 1

September 2025, Volume 1

MANUFACTURING DATA REPORTS

The electrical equipment, appliances & components sector, as well as the computer and electronic products sector, both reported contraction in August. Read the full report.

INDUSTRY NEWS

> ERA welcomes new CEO, Ed Smith, effective Sept. 1, 2025! Read more.

> Uncle Sam is inserting itself into the semiconductor business, blurring traditional lines between public and private enterprise. Read more.

> Leadership insights: Turn your fear and inner critic into a strategic asset. Read more.

INDUSTRY TRENDS SURVEY

The September 2025 ERA Electronic Components Industry Trend Survey is now live! Check your email inbox.

View results from 2024-2025.

VIEW SURVEY RESULTS

ERA NEWS

> Four weeks until STEP 2025! View the sessions and speakers for this live virtual sales training, taking place Oct. 7–9!

Best parts about STEP:

Learn tactical, actionable strategies to jump-start your sales career
Live, interactive sessions with professional trainers and industry experts
All sessions are available on-demand to attendees 24/7 after the event

Register today!

> The next ERA LIVE will take place Tues., Sept. 23 at 4:00 p.m. ET and will feature Eddie Smith, ERA’s new CEO! Join this informal fun session and be introduced to Ed Smith, learn his background and ask him anything!

No registration required. See you there! More details & log-in information.

> 2025 COLT (Chapter Officer Leadership Training) registration is now open! Whether you’re currently in a chapter leadership role or aspiring to one, don’t miss this valuable training ERA National offers free of charge to our members. COLT 2025 is a virtual, 3-day interactive training course that allows aspiring chapter leaders to lean in to their roles, learn and collaborate. Learn more and sign up today!

Advertise in this e-newsletter and reach more than 4,000 industry professionals!

Find out more.

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> Sign up for COLT 2025 today!

Join ERA for its annual Chapter Officers Leadership Training (COLT) program on Nov. 11-13!

Open to all ERA chapter leaders and potential leaders, COLT is a virtual training series that is fun and collaborative, focused on effective chapter management and planning tactics.

COLT is your opportunity to:

▪️ Connect with other chapter leaders
▪️ Gain creative ideas and practical knowledge about member recruitment
▪️ Learn how to successfully host different types of chapter events
▪️ Leverage ERA National resources to enhance your chapter

Whether you’re currently in a chapter leadership role or aspiring to one, don’t miss this valuable training. ERA National offers this program free of charge to our members!

We hope to see you there.

⏩ Sign up for COLT
⏩ More info on COLT

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