> Registration is now open for ERA STEP 2026!
The 6th annual ERA Sales Training for Electronics Professionals (STEP) returns Sept. 29 — Oct. 1, 2026!
Designed specifically for frontline electronics industry sales representatives, manufacturers and distributors, STEP 2026 delivers elite professional development directly to your screen. This year’s program features nine robust, 75-minute educational sessions led by a mix of professional sales trainers and seasoned industry executives.
REGISTER TODAY
Why STEP 2026 is the Smartest Investment in Your Career This Year:
- Unmatched value for your registration fee: Accessing top-tier industry consultants and executive-level trainers individually would cost thousands. STEP packs that exact high-caliber expertise into a single, highly affordable registration fee—giving you massive ROI and direct access to strategies that win business in today’s market.
- The power of virtual training: Skip the expensive flights, hotel bills and days away from your territory. Our live, interactive virtual format delivers the intensity of an in-person workshop with the ultimate flexibility. You get real-time engagement, collaborative learning and immediate application without logistical headaches.
- Future-proof your skillset: STEP gives you a dedicated space to step back from the daily grind, sharpen your tactical sales skills and master modern best practices. You aren’t just sitting through lectures; you are developing a professional toolset to close deals faster and excel in your career.
- Immediate, tactical takeaways: Every single session is built for action. You will walk away with downloadable checklists, frameworks and practical materials you can implement the very next day to see measurable results.
Registration fees:
—ERA Members: $295 per person
—Non-Members: $395 per person
Session and speaker details will be announced soon!
Questions? Contact ERA Events Manager Kate Van Hise at kvanhise@era.org.
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Economic activity in the manufacturing sector expanded in May for the fifth straight month, says the latest 
> ERA is now accepting reservations for ad space in the Summer 2026 issue of 
> The 
> The new ERA 
The Electronics Representatives Association (ERA) announces that Tobi Cornell, CPMR, President of Kruvand Associates, has joined the ERA Executive Committee as the Senior Vice President of Membership.
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> Congratulations to all the award winners from the 2026 ERA Conference!
> ERA is proud to announce the 2025 Cameron English Chapters of the Year award recipients! The awards were based on four categories: Education, Networking, Membership and Special Projects.
> We’ll see many of you in Austin in a few days for the 2026 ERA Conference!
> The 
> From Austin to EDS: Strengthening the three legs of the stool
Ed Smith, ERA CEO
Hello! Just a short time has passed since the national ERA Conference in Austin, where we hosted the event at a new venue, but still had the same great energy. Thank you to the ERA staff and volunteers for your time and effort. The sponsorships were sold out and the speakers were on point. The hotel has guaranteed that the elevators and hot water issues are being addressed. I look forward to seeing everyone in Austin next year at another great event.
Our attention now turns to the next big event in our industry which is EDS — it is Vegas or bust! I think this year EDS is very important as the industry is seeing very robust book-to-bill rates of 1.2 to 1.5 being reported, and this is being driven by markets such as industrial, medical, defense/aerospace, data centers and power. This year the conversation is about the art of the possible. How do we not build up dead inventory, while delivering the parts customers need? How do we maintain a strong backlog that they can build with all the parts available? Precise communication is necessary in these times as many things are moving quickly, like demand, inventory and what parts are not available to fulfill a complete BOM. All “legs of the stool” have to have tight communication and focus on lead time, pricing and quantities. The other big concern in a tight market is counterfeiting of parts and how customers fill the gaps in the supply chain.
This year we at ERA will roll out two new exciting programs. The first one will be a new set of TAM data broken down by area, product type and quantity. We are building a website so that reps can get the geographic data and manufacturers can get the same data as reps, plus the overall country such as the U.S., Canada and Mexico. The distributors will be able to see all the data across all regions. There are 28 columns of data so ERA is building a user-friendly website to make it into easily digestible information that will be of great value to all three legs of the stool. The second program is a formal ERA mentoring program that will help build connection and learning even further in our industry. I look forward to moving both of these programs forward and helping ERA show value to our member firms.
We at ERA look forward to seeing you all at EDS and working with you in Vegas.
Please stop by our booth in the Lily Ballroom and don’t forget that we have meeting rooms available for our members to use. It is also a great place to network with fellow members and have a cup of coffee and a snack. I can’t wait to see you all in Vegas and hear how the industry is moving during this new supercycle.
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