ERA and TTI Family of Specialists Announce STEP Sponsorship

September 11, 2023
Contact: Clare Kluck / Communications Director /





ERA and TTI Family of Specialists Announce STEP Sponsorship

The Electronics Representatives Association (ERA) is pleased to announce that TTI Family of Specialists (TTI FOS) has agreed to be the exclusive sponsor for ERA’s STEP sales training program for electronics professionals for the next four years, starting with the 2023 STEP program.

STEP (Sales Training for Electronics Professionals) will be conducted for the third consecutive year on October 17-19, 2023 in a live, virtual format. The program aims to provide frontline sales and marketing experts from manufacturers’ representative firms, distributors and manufacturers an opportunity to receive updated selling tips to help them navigate these ever-changing times.

“TTI FOS is proud to exclusively sponsor ERA’s STEP training series for the next four years,” said Mike Morton, TTI CEO. “By entering into this partnership, TTI aims to show its continued support for ERA and the rep model. This robust, interactive training program will surely strengthen our entire industry by providing electronics sales professionals an opportunity to sharpen their skillset and learn best practices.”

“I want to thank Mike Morton for his continued support and friendship to ERA,” said Walter Tobin, CEO of ERA. “ERA is most excited and thankful for this commitment from the TTI FOS. This sponsorship will enable ERA to continue to supply best-in-class training for our industry colleagues who deal directly with customers and deliver strong results on a daily basis.”

“ERA is thrilled and humbled to have TTI FOS as our STEP sponsor,” said Ellen Coan, CPMR, ERA senior vice president of education. “This sponsorship will allow ERA to forge ahead with a live, dynamic program with the highest-caliber speakers and sales trainers. We remain steadfast in our goal of providing a valuable, tactically-focused training series for industry professionals.”

STEP is presented live online over a span of three days (three 75-minute sessions per day), allowing attendees to learn from professional sales trainers and industry sales executives from the convenience of their home or workspace. Attendees can expect a unique blend of sessions that will provide useful tactical takeaways, best practices and key tools to succeed in today’s ever-changing market.

Training topics in 2023 will include: elements of making a killer presentation; effective questioning to get more information from the customer; time management tips and tricks; the art of following-up: how to turn a quote into an order; how to use ChatGPT like a pro; and more.

About ERA
The 88-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories.

For more information about ERA, visit