The 2027 ERA Conference will be hosted Feb. 21-23, 2027, at the Hilton Austin in Austin, Texas!

Registration and sponsorships will open in mid-August 2026!

This highly regarded educational and networking event offers the only opportunity for electronics industry reps, manufacturers and distributors to come together and learn from many experts in an environment dedicated to sharing practical, proven best practices in field sales and marketing.

The 2027 Conference Committee, comprised of a talented cross-section of industry manufacturers’ representatives, distributors and manufacturers, have already started planning another dynamic and interactive educational program full of useful tools and takeaways and inspiring messages.

This do-not-miss event provides an unparalleled opportunity to bring together manufacturers’ representatives, distributors and manufacturers in a collaborative and energetic environment, and offers everyone a truly unique opportunity to learn, connect and grow.

CONFERENCE HIGHLIGHTS

• Welcome Reception: The conference kicks-off with the ever-popular networking cocktail reception, hosted Sunday, Feb. 21 at 5:00 p.m. CT.
• Educational Programming: The conference features two full days of educational programming, including several general sessions and multiple interactive breakout sessions.
• Networking: Several opportunities are available to connect with fellow conference goers, including breakfast, lunch and multiple breaks included both days. The Monday Night Networking event allows attendees to enjoy snacks, drinks and conversation after Monday’s programming.
• Keynote Program: The schedule kicks-off on Monday, Feb. 22 at 8:00 a.m. CT with an energetic keynote speaker.
• General Sessions: The program offers four in-depth and relevant sessions by expert speakers.
• Breakout Sessions: Everyone’s favorite part of the ERA Conference! Most breakout sessions are scheduled twice to allow attendees maximum flexibility in customizing their schedules.
• Registration: All attendee registration and payment is being conveniently handled online.
• Hotel Reservations & Conference Venue: The 2027 ERA Conference will be held at the Hilton Austin in downtown Austin.
• Sponsorship Opportunities: Various sponsorship levels are available; many include complimentary attendee registrations!
• Exhibitors: ERA’s Recognized Resources providers — who provide products and services specifically for reps, manufacturers and distributors — will be available to demonstrate how they can help your company improve its efficiency, productivity and bottom line.
• Conference Mobile App: ERA’s interactive and easy-to-use conference app will be available for downloading in February 2027.
• Conference Volunteers: ERA extends its deepest thanks to these dedicated volunteers who are serving on the 2027 Conference Committee and Subcommittees.

ATTENDEE TESTIMONIALS

Here is what conference attendees had to say about the 2026 ERA Conference:

REP ATTENDEE:

From the moment you arrive, you feel how welcoming and well-organized everything is. It’s clear how much thought, effort and genuine care they put into making the conference such a great experience for everyone. The energy, attention to detail and the way they bring people together really makes it special.

DISTRIBUTOR ATTENDEE:

The content was timely and relevant, with particularly strong sessions focused on AI and its practical applications. The inclusion of speakers who facilitated meaningful connections with sales professionals added significant value to the overall experience.

MANUFACTURER ATTENDEE:

Overall, I think this is the best conference/event in the industry! I think the educational aspects of it are important, and core to its growth potential in the future.