2024 ERA Conference Keynote & General Sessions
KEYNOTE SESSION
Sponsored by
Session: “Build Trust and Connection to Create Influence Monday To Monday®”
Presented by: Stacey Hanke, Founder and CEO of Stacey Hanke Inc., Hall of Fame Speaker, Expert Executive Presence & Influence, Communication Skills Coach, Executive Mentor, Author
Date: Monday, Feb. 26, 2024
Learn how to ignite connection in your world!
In our heavily distracted and disconnected world, our ability to lead effectively, problem solve, and inspire connection is being tested every day. Communication is at the core of everything we do. Stacey Hanke’s engaging and fun keynote will give you the tools to communicate in a memorable way to influence action Monday to Monday®.
In this presentation, Hanke shares how connection and consistency are critical to communicating with influence and impact. Connection is about creating a meaningful experience for your listener to influence them to act while consistency creates a reliable personal brand, allowing your listeners to trust that you will show up for them the same way. Together, they create authenticity and foster trust.
Audiences will learn how to:
- Influence others even when not physically present.
- Build a consistent brand that differentiates you from the competition.
- Maintain continual growth in the ability to communicate with influence and impact.
This keynote is immediately actionable and gives structure to make sure it sticks. Hanke will help shift the way you communicate to ignite deeper connection and trust!
GENERAL SESSIONS
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Session: Future Economy: Growth Opportunities
Presented by: Andrew Busch, Economic Futurist, Former Chief Market Intelligence Officer for the US Government at the CFTC
Date: Monday, Feb. 26, 2024
The world is going to see more economic change in the next 5 years than we have seen in the last 100 years. Just as the US was getting over the worst of COVID, Russia invaded and China shutdown ports due to COVID. War in the Ukraine, inflation soaring, interest rates spiking, supply chains crashing are all examples of the speed of change. But how did we get here? More importantly, where do we go from here?
Andy provides the context needed to understand the forces at work creating momentum for change in the economy and your business. AI, climate subsidies and co-bots are just a few of the extraordinary tools/spending being leveraged right now. Are you aligning yourself for what will occur? Andy literally wrote the book on large, catastrophic events and how they impact our markets, economy and world. As a futurist and economist, Andy dives deep into exploring how innovation, policy changes and societal shifts (war) drive opportunities for clients. He provides context by doing a “where we’ve been, where we are and where we’re going” for the economy. He takes the trends super charged by COVID & war, then applies them to your industry via a case study to show where money is flowing, and opportunities are growing.
Sponsored by:
Session: Selling Across the Generations
Presented by: Cam Marston, Author, Consultant, Multi-Generational Relations and Workplace Communications Expert, Radio Talk Show Host, Top-Rated Keynote Speaker
Date: Monday, Feb. 26, 2024
The first rule of selling remains steadfast: Know your customer. With five distinct generations playing active roles in the buying decisions of companies worldwide, that tenet is increasingly difficult to fulfill. It is no longer enough to be personable with your customer and knowledgeable about your product.
Changing dynamics require changing strategies.
To succeed in today’s business climate, you need to approach each buyer with an informed generational perspective — recognizing the underlying biases, values and expectations that pave the way to “Yes.”
An expert on selling to millennials, speaker Cam Marston shows you how to create fast and genuine connections with new customers, sell to your customer’s expectations, build trust between generations, and avoid communication pitfalls.
Throughout the presentation you will learn how companies are effectively engaging generational sales techniques to appeal to the unique decision-making traits of each generation and how to develop a solid sales process based on generational biases and business preferences.
Sponsored by:
Session: Creating Customer Confidence to Make the Sale
Speaker: Brent Adamson, Researcher, Author, Speaker, Trainer, Advisor In Revolutionizing the B2B and B2C Sales Industries, Co-author Of Best Selling Books “The Challenger Sale” And “The Challenger Customer”
Date: Tuesday, Feb. 27, 2024
In today’s marketplace, the number one problem companies need to solve in order to increase the likelihood of closing a sale is a lack of customer confidence. Brent Adamson uses his 19+ years of experience and research within B2B and B2C sales to bring you the secret to always closing.
The last three years have created deep unending uncertainty across industries and the biggest loss isn’t in profits or personnel; it’s a loss of confidence customers experience within themselves. You’ve done your job of instilling confidence in yourself and your product/service, now what you need to do is build the customer’s confidence in themself and their ability to make large-scale decisions on the behalf of their company.
After years of research, Adamson discovered the four significant forces that are eroding and undermining customer confidence:
1. Decision Complexity —While any big decision has some degree of complexity, this only compounds as more and more stakeholders get involved, each with their own competing interests and metrics.
2. Information Overload — Not only are customers being exposed to high quantities of information, but it’s also high quality. This creates friction and confusion and eventually will stall the sale.
3. Implementation Uncertainty — While this is often an after-effect of a sale, implementation uncertainty increases regret and decreases confidence, leading to more problems down the road.
4. Value Opacity — When a value is unclear, or opaque, there is generally a wide gap between the value promise and the value realized by the customer.
More importantly, he figured out how to overcome them. The best sales teams and organizations will use the customer’s lack of confidence to set themselves apart from other teams. This is an opportunity to become a source of confidence creation for your customer and a time to build trust. To do this, you must create frameworks around each point of insecurity. When you solve what they are craving, you give them the ability to believe in themselves and the empowerment to make large-scale decisions for their company.
Sponsored by:
Session: The Future is NOW: Technology & Trends That Will Revolutionize
Speaker: Crystal Washington, CSP, CPAE Technology Marketing Strategist & Futurist, Social Media Expert & Marketing Consultant, Forbes’ 50 Leading Female Futurists
Date: Tuesday, Feb. 27, 2024
Are you ready for what lies ahead? Stop shaking the Magic 8-Ball and get ‘Crystal’ clear on the future of your industry.
In this high-energy session, technology futurist Crystal Washington will show you exciting, practical ways that technology will rock your world over the next ten years. Best of all, she’ll deliver her discussion in PLAIN English. Hey Alexa and Siri, no need to translate!
In this session, you will:
- Identify buzz-worthy human behavior that impacts how organizations innovate
- Discover the top five technologies that could interrupt or revolutionize our industry
- Walk away with the ability to trigger new tactics while staying ahead of the trends