ERA Virtual Sales Training - Sessions


ERA Virtual Sales Training Session Descriptions

Sessions are listed in alphabetical order.

You can view session times on the agenda page here.

A Peek into the Academic World of Supply Chain MBA Curriculum: What Are Tomorrow’s Supply Chain Leaders Being Taught and What Does This Mean To You? How Can You Help Them Achieve Their Goals and Grow Your Sales at the Same Time?

Presenter: Jane Siegler, Ph.D., Assistant Professor of Operations and Supply Chain Management, Butler University – Lacy School of Business

What are supply chain professionals being taught in today’s dynamic environment? This session will give attendees a peek into the curriculum that today’s supply chain leaders are being taught. Jane Siegler, Ph.D., will provide a brief summary of some of the aspects of an MBA curriculum on supply chain. This session will help guide attendees to better understand what goals supply chain managers have so to improve the value that our companies deliver to them.

Bridging the Gap: Relationship Building & Collaboration in Today’s Multigenerational Electronics Industry

Moderator: Brooks Mattice, General Manager, Mel Foster Company

Panelists: Kevin Flaherty, Regional Sales Manager, Ohmite Manufacturing; Rachel Rieser, Field Sales Representative, Sager Electronics; Hunter Starr, CPMR, CPSC, Territory Manager, Performance Technical Sales

What are the keys to relationship-building inside our multigenerational industry? In this moderator-led panel discussion, you will hear perspectives from next generation manufacturers’ reps, distributors and manufacturers on how they communicate effectively and respectfully in our multi-generational industry while leveraging differences to build stronger relationships inside and out. Come prepared to listen and gain new tools on how to successfully build relationships in today’s electronics industry. 

Digital Marketing: Cutting-Edge Techniques to Help You Up Your Game

Moderator: Tim Kilfoil, President, JF Kilfoil Company

Panelists: Ellen Albright, Marketing & Communications Director, E-T-A Circuit Breakers; Heather D’Amico, Marketing Manager, Brainard-Nielsen Marketing; Rob Tavi, CEO, IBS Electronics Group; Rob Tavi, President, IBS Electronics

Today, digital marketing is pervasive. Great digital marketing is often hard to define, but we all know it when we see it. What does digital marketing it mean to you? To your company? How do you do it well? Who is your target? How do you evaluate it? How do you determine its effectiveness? How can it help you grow your brand (both professionally and personally)? This session will provide real-world applications and specific solutions to help take your digital marketing to the next level.

Effective Communication: It’s More Than Just Talking!

Presenter: Sannah Vinding, CEO & Founder, B2B Marketing Consulting

Communication is at the heart of everything we do each day. It involves not only talking, but also attentive listening. Listening is twice as important as talking and one big important part of effective communication skills in business. Attentive listening will ensure you are hearing your customer’s intended message. Becoming a better listener takes practice! This session will focus on improving your communication skills in order to meaningfully  connect with other people and increase your capacity to retain information and communicate better to help you win more sales. Presented by Sannah Vinding, Sales & Marketing Strategist, this session will provide tools and insights on the best ways to improve your communication and listening skills.

Engagement Selling: How to Warm Call with Confidence

Presenter: Michael Pedone, Founder & CEO of

A salesperson can make numerous calls during their workday. In a world where people are constantly bombarded with sales pitches, they’re often wary about receiving more calls from unknown numbers. That’s why it’s important to focus on warm calling — calling those who you know have already expressed interest in your services. When executed effectively, this outbound warm call strategy can work wonders for your business and drive revenue. Although there’s already a prior contact with your lead, you still need to put effort into engaging with your lead and converting warm leads into more prospects. This session, presented by Michael Pedone, Founder of, will help attendees understand how to prioritize their leads to help them grow sales and learn how to convert a warm lead into an order, and. most importantly, a warm customer into a key account.

Pre-Call Sales Planning: How to Get Great at It to Increase Your Opportunities & Win More Sales

Presenter: Jenny Smith, Ph.D., President, JMS Synergy

Effective pre-call planning helps you gain more customer and grow your sales. The need for pre-call planning is more important than ever, whether the call is in-person or face-to-face over video. This training module will give helpful points regarding pre-call planning and preparations to ensure that the calls go well, and you reach goal.

Tips & Tricks on Setting Appointments with Emails, LinkedIn, & Referrals

Presenter: Charlene DeCesare, Certified Sales Leader, Lead Consultant, The RAIN Group

Nothing has changed more in sales in the last decade than prospecting. It’s more difficult than ever to get through and get meetings. This session will teach you how to convey the value for the meeting to help you break through the noise to secure more and better meetings and how you can use referrals to warm up every outreach.

In this session, you will learn to:

  • Succeed with email prospecting.
  • What works and what doesn’t.
  • Understand how to make your LinkedIn profile boost your reputation among your prospects.
  • The email message framework that gets meetings.
  • Apply the power of referrals to generate more effective connections.

Value-Based Selling: How to Sell More by Competing on Value, Not Price

Moderator: Bryan White, CPMR, VP of Sales, Catalyst Unity Solutions

Panelists: Tom Galligani, Global VP, Supply Chain, Future Electronics; Mark LaPointe, VP of The Americas & Global Distribution, SMC Diode Solutions; Chuck Tanzola, VP, Business Development, Fusion Sourcing Group

How do you show your customer the total value of what your company has to offer vs. allowing them to only consider price? The value-based selling approach allows a salesperson to showcase the total value of what their company brings to the customer. Other areas beyond price (e.g., customer service, quality, on time delivery, product roadmaps) if articulated properly should enable the customer to have a better picture of your total-value solution vs. just looking at the price you are offering. In this session, a panel of ERA industry experts will discuss the concept and approach of value-based selling, and provide useful strategies to attendees so that they can better communicate this concept to their customers.

What Sales Winners Do Differently!

Presenter: Charlene DeCesare, Certified Sales Leader, Lead Consultant, The RAIN Group

There’s a revolution underway in sales. Sales approaches that have been working for decades are no longer getting the same results. Today’s sales winners sell radically differently than second-place finishers. We found that the sellers who ultimately win the sale don’t just sell differently — they sell radically differently than the closest second-place finishers.

In this session, you will learn:

  • How sales winners sell differently than the second-place finishers
  • What buyers report is most important to win their business
  • The three top areas where winners excel, and the others fall short