ERA STEP 2024 – Program Overview « Electronics Representatives Association

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ERA STEP 2024 – Program Overview

The fourth annual ERA Sales Training for Electronics Professionals (STEP) event will be hosted live and virtually on Sept. 24—26, 2024.

This training event will provide the opportunity for industry sales representatives, manufacturers and distributors to sharpen their sales skills online.

The program, targeting frontline sales professionals, will offer nine robust 75-minute educational sales training modules covering an array of topics. The training sessions will be conducted live by a mix of professional sales trainers and by industry sales executives.

Attendees can expect a unique blend of sessions that will provide useful tactical takeaways, best practices and key tools to succeed at sales in today’s ever-changing market. All sessions will provide attendees with downloadable checklists and materials that will allow them to implement what they have learned and help them excel at their jobs.

We’re thrilled to be announcing the topics that this year’s training will cover — provided below. The full STEP agenda, session descriptions and speakers will be released soon!

Amping Up Your Motivational Mindset: How to Build Your Productivity
Artificial Intelligence: Real World Applications for Frontline Sales & Marketing
Asking the Most Powerful Sales Questions: How to Get to the Heart of Each Customer Opportunity
Connecting the Dots: Understanding the Engineering Design Cycle
Customer Experience Excellence: Building Long-Term Customer Loyalty
Effective Meeting & Account Call Preparation
Knowing Your Customer: Why It’s Important & How to Do It
Mastering the Mind Game: The Crucial Role of Sales Psychology
Pipeline Mastery: Process, Progress, Pruning and Prospecting

**Interested in accessing past years’ STEP training modules? Visit the STEP library.

ERA thanks the TTI Family of Specialists for generously sponsoring this program. By partnering to producing this annual live sales training, ERA and TTI FOS aim to show continued support for the rep model and frontline sales professionals.