ECIA and ERA Meet to Explore Collaboration

ERA PRESS RELEASE – December 21, 2018
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ECIA and ERA Meet to Explore Collaboration

Recently, ECIA (Electronic Components Industry Association) President and CEO, Bill Bradford and Chair, Jeff Thomson met with the ERA (Electronics Representatives Association) Executive Committee, at the invitation of ERA CEO Walter Tobin and President Dave Norris.

The purpose of the meeting was to explore ways the two associations could work together to better serve their members and the electronics industry. In this meeting, both ECIA and ERA acknowledged and affirmed the distinct and complementary charters of each respective association. They agreed to work collaboratively, in a spirit of trust, to better clarify and communicate the missions of each association, relative to the other, in support of each association’s unique value proposition to their common constituencies.

The teams decided to investigate redundant activities to improve efficiencies within both associations. In addition, ECIA and ERA will look to build upon a long history of successful collaboration to seek other areas of collaboration for the common good of the independent representative community and their constituents as well. ECIA will utilize its newly formed Manufacturers’ Representative Council to work with the ERA Executive Committee to this end.

“I’m appreciative of ERA’s invitation to meet and excited about the open dialog and ideas that were exchanged in this first meeting,” Bradford said. “I look forward to our Rep Council’s future dialog with ERA to seek creative ways to work together to support our common members.”

“ECIA and ERA have always had a great working relationship to serve our common membership constituents, offering separate and distinctive deliverables while collaborating to serve our great industry,” Tobin said. “I look forward to working with Bill and the ECIA Manufacturers’ Rep Council to provide separate yet complementary deliverables to our great members.”

Bill Bradford
ECIA President and CEO

Walter E. Tobin
ERA CEO


About ECIA
The Electronic Components Industry Association (ECIA) is made up of the leading electronic component manufacturers, their manufacturer representatives and authorized distributors. ECIA members share a common goal of promoting and improving the business environment for the authorized sale of electronic components. Comprised of a broad array of leaders and professionals representing all phases of the electronics components supply chain, ECIA is where business optimization, product authentication and industry advocacy come together. ECIA members develop industry guidelines and technical standards, as well as generate critical business intelligence. For more information, visit www.ecianow.org or call 678-393-9990.

About ERA
The 83-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. For more information about ERA, visit era.org or email info@era.org.

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