ERA Announces 2022 ERA Conference Day One General Session Speakers


Nov. 10, 2021
Contact: Neda Simeonova / Communications Director /

ERA Announces 2022 ERA Conference Day One General Session Speakers

The Electronics Representatives Association (ERA) is pleased to announce the two Monday, Feb. 28, 2022, General Sessions topics and speakers at the upcoming ERA Conference, slated Feb. 27 – March 1 at the AT&T Conference Center in Austin, Texas. The speakers were specially selected by the conference planning committee for their expertise and ability to reflect the current business and economic landscape and complement the event theme — “A New Day, A New Way.”

The General Sessions Subcommittee is excited to bring back Bernard Baumohl, chief global economist at The Economic Outlook Group and speaker at the 2021 ERA Virtual Conference, who will present the morning session — “The Great Transition.”

Baumohl is well-known for being ahead of the curve in assessing the direction of the U.S. and world economy. His ability to correctly predict the economy’s path was recognized by the Wall Street Journal, which ranked Baumohl in 2019 as the most accurate economic forecaster.

In his 2022 presentation, Baumohl will address how the pandemic has permanently changed the global economic landscape; the key changes in the U.S. and international economy and how they will impact the electronics industry; the outlook for consumer and business spending, inflation, jobs, housing and energy prices; policies by the White House and Congress that will impact economic activity, critical supply chains and trade policies; the economic and geopolitical risks that pose the greatest chance of erupting next; and how to insulate your business from these disruptive events.

“I am pleased to be part of the team that is bringing back Bernard Baumohl for the 2022 annual ERA Conference,” said Matt Cohen, CPMR, vice president sales & marketing for CC Electro Sales Inc. and co-chair of the General Sessions Subcommittee. “Bernard’s ability to translate economic data into terms that connect with our audience is outstanding! He will share his real-time interpretation of how ‘The Great Transition’ is unfolding which will clearly strengthen our competitive advantage in ‘The New Way’.”

Jason Dorsey, global speaker, acclaimed generational researcher and bestselling author, will close out the Monday conference program with a timely and informative presentation on “Crossing the Generational Divide: Unexpected Discoveries and New Actions to Inspire and Bridge Generations.”

Dorsey, a Millennial, married to a Gen X’er, with a Gen Z daughter, is a pioneering generations speaker and researcher who is on a mission to separate generational myth from truth through data to solve strategic challenges for leaders. Dorsey is president of The Center for Generational Kinetics (CGK), a generational research, strategy and consulting firm. His latest bestselling book, “Zconomy: How Gen Z Will Change the Future of Business — and What to Do About It,” was a #1 New Release on Amazon and Forbes listed it as a Top 10 Business Book of 2020.

In his entertaining, inspiring presentation, Dorsey will address how from recruiting and retaining employees to driving trust, engagement and communication, the generational change is challenging organizations more than ever before. Making the challenge even more urgent is the great resignation, dramatically different work expectations and a tremendous amount of misinformation about generations. Dorsey will separate myth from truth about each generation and discuss the unexpected impact of hidden trends, a new way to think about technology, and specific actions to transform the generational divide into a breakthrough opportunity for growth.

Paula Renfrow, vice president, Americas Marketing, TTI Inc. and co-chair of the General Sessions Subcommittee commented on the committee’s decision to choose Dorsey as a speaker at the event.

“The subject of generational challenges has been on our minds in this industry for a long time; we care about this evolution in the workplace, we worry about it, we hope we’re preparing sufficiently — doing the right things. As we’re now forced to make our way into a new day and a new way, Jason will empower us with research-based tools that engage and build trust across all generations, so that we move forward together — customers and employees,” Renfrow said.

For more information about the conference schedule or to register, visit

About ERA
The 86-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. For more information about ERA, visit

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