ERA Announces New Recognized Resources Service Provider — Upright


April 25, 2019
Contact: Neda Simeonova / Communications Director /

ERA Announces New Recognized Resources Service Provider — Upright

The Electronics Representatives Association (ERA) announced that it has added a new service provider, Upright, to its Recognized Resources.

Upright is a New York City-based team that supports businesses through web design, development, branding, content strategy and corporate innovations. With diverse backgrounds in the startup tech community, the company provides resources for companies to expand their growth through technology. Upright is familiar with the manufacturers’ rep model and its interaction with their manufacturers and distribution partners.

“Our efforts are led by thoughtfulness and diligence and we place a strong emphasis on meeting the client’s needs,” said Emma Gaedeke, co-founder and lead content strategist of Upright. “We are passionate about helping businesses embrace tech innovation through a powerful digital presence, have a strong understanding of the manufacturer rep model and are excited to assist the members of the ERA.”

ERA CEO Walter E. Tobin added, “We are excited to add Upright to ERA’s Recognized Resources portfolio. Having a web development and branding strategy resource who has comprehensive knowledge of our industry and the manufacturers’ rep model offers a valuable service to our members.”

For more information about Upright, visit

About ERA
The 84-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. For more information about ERA, visit