ERA Announces New Virtual Sales Training Educational Event in September 2021


June 23, 2021

ERA Announces New Virtual Sales Training Educational Event in September 2021

ERA announces its new Virtual Sales Training educational course, scheduled Sept. 21 – 23, 2021. Official registration for the event will open in mid-July.

This online sales training event was developed by a small ERA members committee including Ellen Coan, CPMR, of CC Electro Sales Inc. and VP of Education of ERA’s Executive Committee; Gary Smith, CPMR, of G.L. Smith Associates Inc.; Hugh Daly of Metz Connect USA Inc.; and Chris Beeson of RS Components.

The program will offer nine 75-minute sales training modules. The training sessions will be conducted by both professional sales training companies and by industry corporate and regional sales executives to allow frontline sales professionals an opportunity to sharpen their selling skills.

“ERA National is proud to expand its educational offerings with this new initiative,” Coan said. “ERA is responding to the call from many of our members for sales training geared toward all skill levels in our rep, manufacturer and distributor communities by taking advantage of a virtual learning environment. Due to its online nature, this dynamic sales course will be accessible to all in our industry.”

Walter Tobin, ERA CEO, added, “This sales training will be both real and relevant. Tailored to our industry and conducted by people who speak our language. Attendees will leave with some new tools and sharpen the tools they already have. Mark your calendars and do not miss this chance to improve your game!”

For more information, please contact ERA Events Coordinator Erin Collins at

About ERA
The 86-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. For more information about ERA, visit