ERA Appoints New Sr. Vice President of Distribution to Its Executive Committee


July 23, 2019
Contact: Neda Simeonova / Communications Director /

ERA Appoints New Sr. Vice President of Distribution to Its Executive Committee

The Electronics Representatives Association (ERA) announces that its board of directors has elected Craig Sanderson of Sager Electronics as the Sr. Vice President of Distribution to its Executive Committee (XCOM), which is charged with carrying out the policies of the association as directed by the board of directors.

Sanderson succeeds the outgoing Sr. Vice President of Distribution Chris L. Beeson of Digi-Key Electronics who served on the XCOM from 2016-2019. As a member of the XCOM, Sanderson is also a member of ERA’s board of directors.

Sanderson has spent his entire career working for Sager Electronics. He has worked in all aspects of the company with roles that include product management, operations, sales management and marketing management. For the past 15 years, Sanderson has been the vice president of supplier marketing and product management. A member of Sager’s Executive Council, he currently has responsibility for the electromechanical business at Sager, including supplier marketing, product management and inventory.

“What an exciting time to be a part of ERA,” Sanderson said. “I am honored to join ERA’s Executive Committee on behalf of all distributors who are involved in the organization. I thank the ERA board of directors for their support. I look forward to working together with other members to continue the association’s long tradition of industry leadership.”

ERA CEO Walter E. Tobin added: “We are thrilled to welcome Craig to ERA’s Executive Committee as the Senior VP of Distribution. We look forward to his participation and input as we continue to strengthen the partnerships among reps, manufacturers and distributors in the field.”

About ERA
The 84-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. For more information about ERA, visit