ERA Conference Committee Announces 2020 Theme


July 17, 2019
Contact: Neda Simeonova / Communications Director /

ERA Conference Committee Announces 2020 Theme

The Electronics Representatives Association (ERA) Conference Committee has announced the theme — “Takin’ it to the Streets: Succeeding in a Dynamic Market” — of the association’s 51st conference, scheduled Feb. 23-25, 2020, at the AT&T Conference Center in Austin, Texas.

Conference Committee Chair Mike Swenson, CPMR, of Mel Foster Company, said, “This year’s conference theme, ‘Takin’ it to the Streets: Succeeding in a Dynamic Market,’ is a metaphor for the core value of ERA and the field-level (street) activities that manufacturers’ representatives are engaged in with customers, distributors and manufacturers to win business, deliver value and produce results.”

Swenson’s committee kicked off conference program discussions in May, and members are well into the planning process to deliver another outstanding conference program that will bring together manufacturers’ representatives, distributors and manufacturers, offering everyone a unique opportunity to learn, collaborate and network.

According to Conference Committee Vice Chair Craig Anderson of Sumer Inc., “The conference committee, comprised of reps, distributors and manufacturers, is crafting a program that will be beneficial to anyone operating a sales team in the electronics market today. The 2020 conference theme will focus on what makes professional sales teams successful in today’s dynamic market and the new tools and tactics used to drive sales now and in the future.”

ERA CEO Walter E. Tobin added: “ERA is excited to hold its 2020 ERA Conference at the AT&T Conference Center in Austin. This will be our fifth year at this great venue. The theme, ‘Takin’ it to the Streets: Succeeding in a Dynamic Market,’ captures the uniqueness of our conference, which focuses on the dynamics of aligning the selling process and messaging from our manufacturers, through the reps and the distributors to the customer. It may sound simple, but to do this right requires a lot of partnership and alignment among all of us. I encourage everyone to register early because the committee and sub-committee members are working hard to ensure that this will be a sell-out event.”

For further information or to register, visit

About ERA
The 84-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. For more information about ERA, visit