ERA Conference to Feature General Session on Work-Life Balance

November 2, 2017 
Contact: Tess Hill, ERA Conference Coordinator, at 630-327-6498 /

ERA Conference to Feature General Session on Work-Life Balance

The Electronics Representatives Association (ERA) Conference Committee has announced that work-life balance will be the subject of one of the general session programs at its upcoming 49th Management and Marketing Conference, slated Feb. 25-27 at the AT&T Conference Center in Austin, Texas. The event theme is “Tools of Our Trade – Constructing a Successful Future.”

The guest speaker for this program will be Jim Bird, CEO of, the firm he founded in 1991. As a pioneer in the field of work-life balance, Bird describes himself as a “champion of both achievement and enjoyment in the four areas of life: work, family, friends and self.” His interactive session will provide conference attendees with specific take-away tools that will positively impact both them as individual leaders and their company teams.

John O’Brien, CPMR, of Coakley, Boyd and Abbett, Inc., chair of the Conference General Sessions Sub-Committee, says, “It’s a challenge these days to keep a balance in our everyday lives between the demands of our work and all our important personal responsibilities, especially when everything seems to move at lightning speed. Our committee felt strongly that this type of program would be highly valuable to, and valued by, all our attendees.”

Conference Committee Chair Rick LaPiana of the Cain-Forlaw Company, adds, “Jim Bird and his company are the recognized international leaders in the field of work-life balance education, and he is regularly featured in major media outlets. He has demonstrated a solid track record for improving the performance of his clients by providing tools for higher productivity, efficient time management and enhancing teamwork while reducing stress. I am really looking forward to his presentation.”

Further details about the 2018 ERA Conference, including sponsorship opportunities and the online registration form, are available at Registration is being capped this year at 250, so attendees are urged to register as soon as possible.

About ERA
The 82-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. ERA member representative firms (often called “reps”) provide field sales services on an exclusive basis to manufacturers of related (but non-competing) products in a defined territory. For more information about ERA, visit