Southern California ERA Hosts 'Keeping Partnerships in Harmony' Program

June 28, 2017
Contact: Stephanie Tierney /

Southern California ERA Hosts ‘Keeping Partnerships in Harmony’ Program

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On June 7, 2017, the Southern California ERA chapter hosted a program called, “Keeping Partnerships in Harmony.” The event was held at the House of Blues in Anaheim, Calif. The program offered both networking and educational opportunities, and attracted 38 attendees.

Consultant and speaker, Bryan Shirley, CPMR, moderated the panel discussion, which included reps and distributors. The panel focused on the importance of minimizing conflicts between reps and distributors, and how manufacturers play a significant role in that process. The panelists included Bruce Kellar of Sager Electronics, Robert Platter of Future Electronics, John Crawford of Digi-Key Electronics, George Gibbons of O’Donnell South and Dan Parks of West Electronic Solutions.

David Berryman of Signal Enterprises and chapter president said, “We had excellent participation from the audience that was initiated by great panel feedback. Everyone had a great time and the networking event before and after the panel was excellent. The new meeting location at the House of Blues was fun to visit. The live music afterward was a special treat as well.”

Southern California ERA continues to host networking events. Visit

About ERA
The 82-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. ERA member representative firms (often called “reps”) provide field sales services on an exclusive basis to manufacturers of related (but non-competing) products in a defined territory. For more information about ERA, visit

About Southern California ERA
Southern California ERA produces dozens of educational, trade show and social experiences each year, and provide hundreds of web-based tools and resources, and helps members connect via meetings, forums, breakfasts and other activities. Southern California ERA helps members be knowledgeable, professional sales and business people via education, training, publications, trade shows and opportunities to meet with other reps, distributors and manufacturers for mutual benefit.