ERA PRESS RELEASE

Nov. 24, 2020
Contact: Neda Simeonova / Communications Director / nsimeonova@era.org

TTI’s Michael Knight to Deliver the First General Session at the 2021 ERA Virtual Conference

The 2021 ERA Conference Committee announces that it has selected Michael Knight, President of the TTI Semiconductor Group and Senior Vice President of Business Development at TTI Inc., to present the first General Session — “Musings on the Future of the Electronics Industry and the Electronic Component Supply Chain that Enables It” — on March 1, at the 2021 ERA Virtual Conference, which runs March 1-3.

Knight, a perennial speaker at the ERA Conference and expert with more than 25 years of experience in the electronics field, will deliver a thought-provoking session on the evolution of the electronics industry.

According to Knight, the modern electronics age began to crystalize in the 1920s and since then it has evolved in what appears to be a linear fashion. In the process, life for a growing number of people on the planet has evolved from one driven by the pressures of scarcity to one that is transformed by abundance.

“As we move into this decade, it will become ever more apparent that technology is moving along an exponential curve and that the possibilities ahead of us will dwarf the advances and progress behind us,” Knight explains. “Inherent in all of this is a change to virtually everything. Many industries are already in the throes of upheaval and disruption, and our industry’s turn is soon to come. With current industry trends and operating modes in mind, this presentation is an attempt to construct a three-point harness that we can all use to buckle-up for the exciting ride ahead of us.”

According to General Sessions Sub-Committee Co-Chair, Craig Sanderson, VP Supplier Marketing & Product Management at Sager Electronics, attendees can look forward to Knight’s extensive industry experience, in-depth research and visionary outlook at the 2021 ERA Virtual Conference.

“Through his presentation, Michael will help us explore and reconsider the critical aspects of the global supply chain, which is so important but often taken for granted by our industry. His thoughtful information is sure to be of great value to ERA members as we transition from a tumultuous year toward a promising future,” Sanderson said. “On behalf of the General Sessions Sub-Committee, I want to stress that the opportunity to hear about this important topic will be of interest now, more than ever, to ERA members, including the component manufacturers, distributors, and of course, the manufacturers’ representatives.”

For more information about the 2021 ERA Virtual Conference, visit https://era.org/era-events/era-conference/.

About ERA
The 85-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. For more information about ERA, visit era.org.