Representor Winter 2020 - Business Book Review

A book review and recommendation by Dan Beaulieu

Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans

by Stephen Woessner
Copyright: 2017 Amacom
Price Paperback: $21.95
Pages: 258 with Index

The only book on podcasting you’ll ever need to get started.

There is no doubt that we live in a world of content marketing. If we want to get our company’s message out there, we must not only know how to develop great content but come up with the best ways to launch it into the stratosphere.

Many of us, shall we say, more experienced marketing people have missed this meeting. We now must play catch up if we are going to keep up. We must learn very quickly about social media, blogging, podcasting, Twitter, Instagram, and every other new social media delivery system out there.

And unless you have been under a rock for the past five years, you know that podcasting is king, by far. Some of us have been exposed to podcasting by entertainers like stand-up comedian Marc Maron and his WTF weekly podcast, while others have just missed the boat completely.

Personally, because of my 20 to 35-year-old children, I know all about podcasts, and because I have been writing a weekly sales column for more than 10 years that also has an audio as well as printed version, I am technically a podcaster, though I don’t know much about it.

However, for the past two years, I have been hunting for the perfect book on podcasting. A book that would not only answer all my questions but also show me in a step-by-step manner how to do it, and better yet, how to make money from it. Finally, now I can say that I have found the book that does all of that and more, much more.

This comprehensive guide to everything podcast is authored by none other than Stephen Woessner, founder and CEO of the digital marketing agency Predictive ROI, and host of

Onward Nation, the top-rated daily podcast for business owners.

Woessner became an overnight success in his first attempt at podcasting when he launched a $2 million venture from scratch … now this is the kind of guy I want to listen to.

This one book offers key information about podcasting — how to set up podcasts; how to make them interesting with the right guests; how to interview those guests; how to edit, broadcast, promote your podcasts; and how to make money from podcasting.

Look, I’m not saying that all you need is in this one book. Podcasting is not easy, and it takes a great deal of talent, creativity and time, but this book is a great place to start.

Warning: If podcasting is not part of your content marketing yet, you need to make it before the world passes you by. If you want to get started, get a copy of this book and start reading, start doing. Use this book as your podcasting guide to launch yourself into the 21st century.

Dan Beaulieu is the president and founder of D.B. Management LLC, a consulting firm specializing in all aspects of sales, marketing and branding with a focus on rep-principal relationships. His latest book is The PCB 101 Handbook which can be purchased online by emailing Dan is also the author of “It’s Only Common Sense,” a weekly sales column appearing at Dan can be reached at 207.649.0879.