Reserve your display ad space today!

Summer 2022 ad submissions are now being accepted.

Use the ONLINE FORM … Or download the RATE CARD and email your ad request to Clare Kluck at ckluck@era.org.

I. Advertising Rates

Cover II $1969
Cover III $1942
Cover IV $2179
One page $1785
2/3 page $1302
1/2 page island $1092
1/2 page $1066
1/3 page $ 798
1/4 page $ 656
1/6 page $ 525

*ERA Chapters – full page $500

Color Charges:

Four color: $ 500
PMS or match color: $ 600
Special positions, other than covers and one-half page islands: Space plus 15%.
Bleed: No charge.
Inserts: Consult editor.
Published four times per year.
Closing dates: Consult editor.

II. Mechanical Specifications

Book size: 8-1/2” wide by 11-1/4” deep, untrimmed; 8-3/8” wide by 11” deep, trimmed.

Description

Two-page spread
Full page
Two-thirds page
One-half page island
One-half page vertical
One-half page horizontal
One-third page vertical
One-third page square
One-quarter page
One-sixth page vertical
One-sixth page horizontal

Non-bleed

15-1/4 x 10”**
7” x 10”
4-1/2” x 10”
4-1/2” x 7-3/8”
3-3/8” x 10”
7” x 4-7/8”
2-1/4” x 10”
4-1/2” x 4-7/8”
3-3/8” x 4-7/8”
2-1/4” x 4-7/8”
4-1/2” x 2-1/2”

Bleed (untrimmed)*

17-1/4” x 11-1/4
8-1/2” x 11-1/4”
5-1/8” x 11-1/4”
5-1/8” x 7-3/4”
4” x 11-1/4”
7-1/2” x 5-3/8”
2-7/8” x 11-1/4”
5-1/8” x 5-1/2”
not available
not available
not available

* Keep all live matter 3/8” from outside edges.
** Allows for gutter bleed of 5/8” per page.

Reserve your display ad space today!
Use the ONLINE FORM … Download the RATE CARD to view the current display ad rates.

III. Printing Specifications

This magazine is offset printed on a high quality, glossy, coated sheet, saddle stitched. In general, follow offset printing standards. Line screen = 133, color separated film negatives, right reading with emulsion side down. Film should indicate color, bleed, trim and fold (on spreads). Register marks should appear on each color film. Allow for normal dot gain in offset printing. Screen density should not exceed 85% in any one color. For identification purposes, one set of chromalin proofs or color key proofs is required, with GATF bars recommended.

IV. Circulation

Principals, officers and employees of electronics industry manufacturers’ representative firms who are members of the Electronics Representatives Association (ERA) …………… 800

Officers and marketing/sales executives of electronics industry manufacturing firms …………… 1,800

Miscellaneous …………… 100

TOTAL …………… 2,700

V. Mailing and Shipping Instructions

All orders, reproduction materials, correspondence, etc. should be sent to: Clare Kluck at The Representor, ckluck@era.org.

VI. General Regulations

A. General Policies — All advertising is subject to acceptance by publisher. Publisher assumes no responsibility for the validity of claims made in connection with material appearing in this publication. Advertising material appearing in an editorial-like format will be prominently labeled “advertisement” by the publisher. Publisher reserves the right to hold the advertiser and/or its advertising agency jointly liable for payment due to the publisher. Any disputes between publisher and/or advertiser and/or advertiser’s agency will be decided by an independent arbitration service selected by the publisher.

B. Publisher’s Liability — Publisher is not liable for delays in delivery and/or non-delivery in the event of an Act of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strike(s) whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown or any condition beyond the control of the publisher affecting production or delivery in any manner. All advertisements are accepted and published by the publisher upon representation that the agency and the advertiser will indemnify and save the publisher harmless from and against any loss or expense arising out of publication of such advertisements, including, without limitation, those resulting from claims or suits for libel, violation of rights of privacy, plagiarism or copyright infringement.