Representor Display Advertising

Reserve your display ad space today!

WINTER 2024 ad submissions are now being accepted through Friday, January 5, 2024. 

Use the ONLINE FORM to reserve your display ad space today or email your ad request to Clare Kluck, ERA Communications Directory, at

2024 Advertising Rates

Cover II (Inside Front Cover) — $2100
Cover III (Inside Back Cover) — $2050
Cover IV (Back cover) — $2300
Full page — $1900
2/3 page — $1390
1/2 page island — $1160
1/2 page —$1130
1/3 page —$850
1/4 page — $700

*ERA Chapter Full Page — $500

ERA Member display advertisers, ask about our “Buy 3 Get 1 Free” display advertising program!

Mechanical Specifications

Book size: 8-1/2” wide by 11-1/4” deep, untrimmed; 8-3/8” wide by 11” deep, trimmed.


Two-page spread
Full page
Two-thirds page
One-half page island
One-half page vertical
One-half page horizontal
One-third page vertical
One-third page square
One-quarter page
One-sixth page vertical
One-sixth page horizontal


15-1/4 x 10”**
7” x 10”
4-1/2” x 10”
4-1/2” x 7-3/8”
3-3/8” x 10”
7” x 4-7/8”
2-1/4” x 10”
4-1/2” x 4-7/8”
3-3/8” x 4-7/8”
2-1/4” x 4-7/8”
4-1/2” x 2-1/2”

Bleed (untrimmed)*

17-1/4” x 11-1/4
8-1/2” x 11-1/4”
5-1/8” x 11-1/4”
5-1/8” x 7-3/4”
4” x 11-1/4”
7-1/2” x 5-3/8”
2-7/8” x 11-1/4”
5-1/8” x 5-1/2”
not available
not available
not available

* Keep all live matter 3/8” from outside edges.
** Allows for gutter bleed of 5/8” per page.

Use the ONLINE FORM to reserve your display ad space today!


Printing Specifications

This magazine is offset printed on a high quality, glossy, coated sheet, saddle stitched. In general, follow offset printing standards. Line screen = 133, color separated film negatives, right reading with emulsion side down. Film should indicate color, bleed, trim and fold (on spreads). Register marks should appear on each color film. Allow for normal dot gain in offset printing. Screen density should not exceed 85% in any one color. For identification purposes, one set of chromalin proofs or color key proofs is required, with GATF bars recommended.


Printed circulation……………………………..876

  • Manufacturer’s reps – 415
  • Distributors – 83
  • Manufacturers – 221
  • Misc./Other – 157

Digital circulation……………………………….2,415

Principals, officers and employees of manufacturers’ rep firms who are ERA members ……………495
Principals, officers and employees of manufacturers’ rep firms who are non-ERA members ……………658

Officers and employees of manufacturing firms that are ERA members ……………198
Officers and employees of manufacturing firms that are non-ERA members ……………790

Officers and employees of distributors that are ERA members……………202
Officers and employees of distributors that are non-ERA members……………36

TOTAL …………… 3,291

Mailing and Shipping Instructions

All orders, reproduction materials, correspondence, etc. should be sent to: Clare Kluck at The Representor,

General Regulations

A. General Policies — All advertising is subject to acceptance by publisher. Publisher assumes no responsibility for the validity of claims made in connection with material appearing in this publication. Advertising material appearing in an editorial-like format will be prominently labeled “advertisement” by the publisher. Publisher reserves the right to hold the advertiser and/or its advertising agency jointly liable for payment due to the publisher. Any disputes between publisher and/or advertiser and/or advertiser’s agency will be decided by an independent arbitration service selected by the publisher.

B. Publisher’s Liability — Publisher is not liable for delays in delivery and/or non-delivery in the event of an Act of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strike(s) whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown or any condition beyond the control of the publisher affecting production or delivery in any manner. All advertisements are accepted and published by the publisher upon representation that the agency and the advertiser will indemnify and save the publisher harmless from and against any loss or expense arising out of publication of such advertisements, including, without limitation, those resulting from claims or suits for libel, violation of rights of privacy, plagiarism or copyright infringement.