Representor Spring 2024 - News Beat

Spring 2024 – News Beat


ERA’s STEP (Sales Training for Electronics Professionals) will return this fall from Sept. 24-26, 2024, and will offer electronics professionals a chance to take a “step” up in their careers and sharpen their skills. This live, virtual training, sponsored by TTI Family of Specialists, will include an array of useful topics and be conducted by a mix of professional sales trainers and electronics industry experts. Stay tuned for information throughout the summer regarding registration information and a program agenda. Past training recordings are now archived and available for purchase on the ERA website, for those who did not attend live training in 2021, 2022 or 2023. Visit for more details.


The ERA White Pin Group is pleased to announce the recipients of the 2024 Mark Motsinger White Pin summer internships: Julia Rowe, business marketing major at East Carolina University, interning at Pinnacle Marketing; Nathan Dubsky, business analytics and entrepreneurship major at the University of Cincinnati, interning at Staffco; and Ethan Bowers, engineering management major at the Missouri University of Science & Technology, interning at R.W. Kunz & Associates. This is the third year that the ERA White Pin Group and ERA National have partnered to award three internships to manufacturers’ representative firms in various regions across North America to help hire and onboard college students as interns during the summer or academic year. Congratulations to these rep companies and the interns!


In February 2024, ERA awarded Life Member recognition to John Jacobsen of Jacobsen Associates, Inc. (Mid-Atlantic Chapter) and Steve Wolcott of Norcom, Inc. (Southwest Chapter). ERA congratulates these two individuals on their Life Member status and recognizes the extraordinary time, talent and effort they have dedicated to ERA and the manufacturers’ rep function within the electronics industry. ERA Life Members are individuals who have been employed by or associated with one or more firms as members in good standing of the association (regular, at-large or international) during a 20-year period, and are nominated by fellow chapter members at biannual ERA Board meetings.


ERA is proud to be counted among the many exhibitors that will attend electronica 2024, a premier international electronics industry tradeshow and conference in Munich that will bring together companies from more than 50 countries. This year electronica will take place November 12-15 and is celebrating its 60th anniversary of the event. The show’s 16 exhibition areas will cover the entire spectrum of technologies, products and solutions in the electronics industry across all sectors, from semiconductors and components to assemblies and systems.

“Electronica 2024 affords our members a unique opportunity to get updated on the latest technology announcements from hundreds of electronic manufacturers from all over the world,” said Walter Tobin, CEO of ERA. “ERA is proud to introduce these global manufacturers to our attending members from the Americas and help them navigate their sales and marketing plans into the Americas’ markets. In addition, many manufacturers are looking to learn more about the Americas non-stocking manufacturers’ rep model and how manufacturers’ reps can help expedite their global sales strategies.”

ERA has been attending electronica for more than 22 years. ERA’s goals when attending electronica are: to advocate for ERA’s North American members who are looking for representation and/or channel solutions in EMEA (Europe, Middle East and Africa) territories; and to provide information about the North American rep model to manufacturers in EMEA who are interested in rep coverage and/or channel partners in North America.

Please plan to visit the ERA booth (booth information to be announced) to say hello, charge your electronics and use ERA’s private WI-FI to remain in touch with your customers. Read more about the event at See you in Munich!