Representor Summer 2024 - News Beat

Summer 2024 – News Beat


Registration is now open for ERA’s fourth annual STEP (Sales Training for Electronics Professionals), taking place Sept. 24-26, 2024, and will offer electronics professionals a chance to take a “step” up in their careers and sharpen their skills. This live, virtual training, sponsored by TTI Family of Specialists, will include an array of useful topics and be conducted by a mix of professional sales trainers and electronics industry experts. Stay tuned for information throughout the summer regarding speakers, sessions and program agenda. Past training recordings are archived and available for purchase on the ERA website, for those who did not attend live training in 2021, 2022 or 2023. Visit for more details.


ERA proudly introduces a new resource for members, “Selling Effectively through Manufacturers’ Reps,” a comprehensive presentation that helps explain what a manufacturers’ rep is and why a principal should choose a rep firm for field sales. It gives a detailed picture of how a rep firm works, what the model delivers and effective strategies for success between the two parties. Reps may use this presentation as an onboarding tool for a new principal or an existing principal who may be new to manufacturers’ reps. It could even be used for new hires within the rep firm. The intention is that this module will help the rep firm and principal to enhance their mutual relationship. The presentation, created by Mark Motsinger, CPMR, president, Wallace Electronic Sales and Cesare Giammarco, ERA Consultant, covers what a manufacturers’ representative is; what the rep model delivers to the principal; the cost of running a rep firm; territory management; the legal relationship between the rep and principal; and more! ERA members can download the presentation HERE.


ERA has announced the chair, vice chair and members of the 2025 Annual ERA Conference Committee. Jeff May, president, Logix Sales & Marketing, will serve as Conference Committee Chair and Perry Thornton, president, Pinnacle Marketing, will serve as Conference Committee Vice Chair. The remainder of the 2025 Conference Committee leaders are as follows: Adam Grigor, president, Tech-Trek Ltd.—Breakout Sessions Co-Chair; Paula Renfrow, vice president, Americas Marketing, TTI Inc.—Breakout Sessions Co-Chair; Mark Wachtel, president, SJ Associates—Keynote/General Sessions Co-Chair; Tom Wichert, executive vice president, sales and marketing, TDK Lambda—Keynote/General Sessions Co-Chair; Lisa Dietrich, distribution manager, Conley Associates—Sponsorships Co-Chair; John O’Brien, CPMR, president, Coakley Boyd & Abbett—Sponsorships Co-Chair; Todd McAtee, SVP, business development, Mouser Electronics & SVP, demand development & global operations, XTG—Conference Advisor; and Ellen Coan, CPMR, vice president, operations, C C Electro Sales Inc.—Executive Committee Liaison. The 2025 ERA Conference will be ERA’s 56th national conference and will take place once again at the AT&T Hotel & Conference Center in Austin, Texas, on Feb. 23-25, 2025. ERA plans to announce the Conference theme and open attendee/sponsorship registration this summer.


ERA is excited to add a new member service provider, G&G Creative Services, to its list of Recognized Resource companies. G&G Creative is a women-owned agency in New York City that specializes in digital transformation for businesses across the country of all sizes. G&G creates impactful brands, websites, email and marketing campaigns, and offers a suite of digital products like managed hosting, website policies, ADA compliance and ongoing technical support. Their approach blends artistry, innovation and strategic thinking to drive growth, sales and ROI. Learn more about G&G at