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> ERA Quick Connections – April 2021, V1

April  2021, Volume 1

ERA’s Quick Connections is issued twice a month. ERA invites you to share recent newsworthy items and calendar dates with your fellow members at

Manufacturing Data Reports

Manufacturing data reports from the Institute for Supply Management (ISM) are released at the beginning of every month and can be accessed at ISM. The latest report says economic activity in the manufacturing sector grew in March, with the overall economy notching a tenth consecutive month of growth. Also, of the 18 manufacturing industries included in the report, the computer and electronic products sector was one of 17 industries reporting growth in March.


According to a new U.S. industry group study, the global semiconductor supply chain has become increasingly vulnerable to natural disasters and geopolitical disruptions because suppliers have become more concentrated in distinct regions. The study calls for incentives to create “minimum viable capacity” in regions that lack any part of the supply chain. Read more at USNews.

Distributors have seen a sharp increase in demand by automakers and their key systems suppliers and contract manufacturers which has been fueled by severe shortages of some semiconductors. Some distributors think that demand by automotive customers may be short lived while others say there is a paradigm shift occurring and automotive OEMs will continue to use the distribution channel even after shortages abate. Read more at ElectronicsSourcing.

Total North American PCB shipments in February 2021 were up 6.1 percent compared to the same month last year. Compared to the preceding month, February shipments rose 3.9 percent, according to the IPC. “PCB orders and shipments continue to trend higher,” said Shawn DuBravac, IPC chief economist. “Orders during the month were especially strong, which carry shipments in the coming month.” Read more Evertiq.


Last chance to advertise in the spring issue of The Representor. Reserve your ad space by April 9 and showcase your brand and message in front of 2,500+ highly-engaged reps, manufacturers and distributors. ERA members receive a 20 percent discount on all classified ad rates. All ads will run free for three months on the ERA website! For details, visit ERARepresentor.

Don’t miss the April 13 ERA Water Cooler session at 4 pm EDT which will focus on Cybersecurity. The discussion will be facilitated by Walter Tobin, CEO of ERA and led by Bob Kill and John Connelly of Enterprise Minnesota, as well as Scott Singer of CyberNINES. For details, visit WaterCooler.

ERA has made a charitable donation to the Central Texas Food Bank in the name of 2021 ERA Virtual Conference speakers and program participants. Similar to past years, instead of presenting each speaker, moderator and panelist with a small gift of appreciation, ERA has chosen to express its deepest gratitude to conference program participants in the form of a charitable donation. Because there are many people struggling with food insecurity this year, ERA chose to support the Central Texas Food Bank. For details, visit ERACharitableDonation.

ERA reminds registered 2021 ERA Virtual Conference attendees that all educational sessions were recorded and available to be viewed on-demand on the virtual conference platform at Registered conference attendees will have access to all educational sessions for a full year, through March 2022. For details, visit ERAVirtual21.


Click here to browse the searchable ERA Industry Calendar and ERA Chapter Events listings!

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