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> ERA Quick Connections – April 2021, V2

April  2021, Volume 2

ERA’s Quick Connections is issued twice a month. ERA invites you to share recent newsworthy items and calendar dates with your fellow members at

Monthly POS Reports

Budde Marketing, which provides monthly POS Index reports to ERA members, issued its latest summary, running from January 2019 through February 2021. Visit to view the new index. According to the new report, February 2021 POS activity was ahead of February 2020 by 6 percent; however, it was 6 percent below the January 2019 index. Despite a great degree of uncertainty about what 2021 holds, February 2021 POS Index indicates a good month as a comparative to other months. For details on Budde Marketing’s services, visit


Chip shortages are expected to last into 2023, especially for chips used by automakers, even as companies commit to expand chipmaking capacity. Read more at FierceElectronics.

Global IT spending is projected to total $4.1 trillion in 2021, up 8.4 percent from last year. All IT spending segments are forecast to have positive growth through 2022 with the highest growth coming from devices (14 percent) and enterprise software (10.8 percent) as organizations shift their focus to providing a more comfortable, innovative and productive environment for their workforce. Read more at Gartner.

Total semiconductor unit shipments are forecast to rise 13 percent in 2021, to 1,135.3 billion. The 13 percent increase in semiconductor shipments, which include integrated circuits as well as optoelectronics, sensor/actuator, and discrete (O-S-D) devices, follows a 3 percent increase in 2020 as the Covid-19 pandemic was wreaking havoc across many segments of the economy. Read more at Evertiq.

Fueled by stimulus payments and pent-up demand, consumer spending at retailers jumped 9.8 percent in March, the largest monthly gain in 10 months. Excluding gasoline and motor vehicle sales, retail spending rose 8.2 percent in March. Read more at APNews.


ECIA, ERA and GEDA, the co-sponsors of the EDS Leadership Summit, announce that registration is now open for EDS 2021, which will be held at the Mirage Las Vegas, Monday, Aug. 30 – Thursday, Sept. 2, 2021. For detailed information about the upcoming EDS Summit, visit EDS2021.

A new ERA white paper, “Staying on Course – Tips for More Effective Manufacturer/Representative Quarterly Meetings,” by John Simari, ERA Consultant, is now available on the ERA website. ERA members can view/download a PDF of the white paper at ERAWhitePapers. (member login information is required).

An audio recording of the April 13 Water Cooler session, “Cybersecurity — How to Keep Your Company Safe in an Unsafe World,” is now available on the ERA website. This session was facilitated by Walter Tobin, ERA CEO, and co-facilitators Bob Kill, President and CEO of Enterprise Minnesota; John Connelly, Vice President of Consulting for Enterprise Minnesota; and Scott Singer, President of CyberNINES. The discussion provided an overview of key cybersecurity issues and explained why cybersecurity should be a concern for companies of all sizes. For details, visit WaterCooler.

ERA announced that its board of directors elected new national officers for the 2021-2023 term during its March 4, 2021, meeting. For details visit, ERALeadership.


Click here to browse the searchable ERA Industry Calendar and ERA Chapter Events listings!

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