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> ERA Quick Connections – August 2019, V2

ERA’s Quick Connections is issued twice a month. The newsletter is designed to provide you with a quick, convenient way to catch up on industry news and ERA announcements. To share recent newsworthy or noteworthy items and/or calendar dates with your fellow members, please email info@era.org.

Industry News

Sales of electric vehicles will hit 7 million a year, in 2025, making up 7 percent of the total vehicle shipments, writes Bill Ray of Gartner. According to Ray, “with the shift towards an electric drive chain comes a whole lot more semiconductors.” Read more at Gartner.

The North American robotics market was up 7.2 percent in the first half of 2019, the Robotic Industries Association (RIA) reported. The growth was driven by the automotive OEMs who increased their purchases by 83 percent. Read more at DCVelocity.

The MCU (microcontroller unit) market is expected to contract by 6 percent this year, according to IC Insights. The fall is being attributed to an overall slowdown in electronic systems, a fall off in car purchases and the ongoing US-China trade war. Read more at NewElectronics.

Facebook launched a Playable Ads Preview tool for mobile app developers that will let them test and validate Playable Ads before they create a mobile app ad campaign around it. Read more at MarketingLand.

Commissions are an effective way to motivate sales representatives; however, it’s important for sales managers not to rely on them too heavily, writes David Brock. Managers need to leverage everything they can to drive performance including setting clear performance expectations, properly training employees and coaching them regularly. Read more at PartnersInEXCELLENCE.

The Congressional Budget Office predicted that the economy will expand 2.3 percent this year and then grow at an average annual rate of 1.8 percent over the next decade. The federal deficit will total $960 billion this year, up $63 billion from the Congressional Budget office May assessment. Read more at Politico.

ERA Updates

The next free ERA Teleforum will be held on Thursday, Sept. 12 at 3 p.m. CDT. The topic, “Best Practices for Product and Sales Training: Getting the Manufacturer’s Message Via Reps and Distributors to the End Customer,” will be discussed by sales coach/consultant Nicki Weiss and co-facilitators: Anthony Di Sclafani of Dove Electronic Components, Gina Galante of Zeus Battery Products and Jim Moore of Fralia Co. and Associates. Register at ERATeleforum.

Ads are now being accepted for the Fall issue of The Representor. Ad placement includes a free three-month banner ad on the ERA website and 20 percent discount on all classified rates for ERA members. Ad materials are due Oct. 1. Reserve your ad at Representor.

ERA extends its gratitude to the generous organizations who have signed on as sponsors of the 2020 ERA Conference — “Takin’ it to the Streets: Succeeding in a Dynamic Market” — scheduled Feb. 23-25, 2020, at the AT&T Conference Center in Austin, Texas. View a list of current sponsors or browse available conference sponsorship opportunities at 2020Sponsors.

Join the conversation on ERA’s social media sites. Check out Twitter, Facebook, Instagram, LinkedIn and the association’s professional LinkedIn group.

For Your Calendar

Click here to browse the searchable ERA Industry Calendar and ERA Chapter Events listings!

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