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> ERA Quick Connections – Sept. 2019, V1

September 2019, Volume 1

ERA’s Quick Connections is issued twice a month. ERA invites you to share recent newsworthy items and calendar dates with your fellow members at

Industry News

Budde Marketing, which provides monthly POS Index reports to ERA members, has issued its latest summary, running from January 2018 through July 2019. Visit to view the new index. According to the report, July 2019 continues to show flat POS numbers. The last four months combined show a less than 1 percent growth versus the index point, and more than half of the companies represented were down this year versus last year. All in all, sustained growth has slowed to a halt in 2019. For details on Budde Marketing’s services, visit

Manufacturing data reports from the Institute for Supply Management (ISM) are released on or about the first of every month and can be accessed at ISM. The Sept. 3 report says economic activity in the manufacturing sector contracted in August, and the overall economy grew for the 124th consecutive month. Also, of the 18 manufacturing industries included in the report, the computer and electronic products sector was one of seven reporting contraction in August.

Global wearable device shipments grew 85.2 percent in the second quarter of 2019 as shipments totaled 67.7 million units, according to IDC. Earworn devices (hearables) were among the fastest growing categories, capturing 46.9 percent of the overall wearables market, up from 24.8 percent a year ago. Driving that growth was a slew of new products and consumers who purchased their second wearable, a hearable, to use in parallel with existing watches or wrist bands. Read more at IDC.

Total semiconductor capital expenditures are forecast to drop 8 percent in 2019 to $97.8 billion following the record-high spending level of $105.9 billion set in 2018. Capex spending for memory ICs was the driving factor behind very strong increases in industry-wide capex spending over the past two years, according to market research firm IC Insights. Read more at EPSNews.

The enterprise and automotive Internet of Things (IoT) market will grow to 5.8 billion endpoints in 2020, a 21 percent increase from 2019, according to Gartner. By the end of 2019, 4.8 billion endpoints are expected to be in use, up 21.5 percent from 2018. Utilities will be the highest user of IoT endpoints, totaling 1.17 billion endpoints in 2019, and increasing 17 percent in 2020 to reach 1.37 billion endpoints. Read more at ChannelLife.

LinkedIn blocked or removed 21.6 million fake accounts on its platform from January to June of this year, a sign that the social network is actively fighting some of the same issues that have plagued Facebook, Twitter and others. LinkedIn said 98 percent of the fake accounts were blocked or removed through the network’s automated defenses, and the rest were captured by humans. Read more at GeekWire.

U.S. digital ad revenue totaled $28.4 billion during the first quarter, an 18 percent increase from the same time in 2018, according to IAB’s Internet Advertising Revenue Report. “The continued growth of digital ad spend is a reflection of its ability to help brands and publishers reach consumers and build meaningful one-to-one relationships,” said Sue Hogan, SVP of research and measurement at the IAB. Read more at MediaPost.

ERA Updates

Ads are now being accepted for the Fall issue of The Representor. Ad placement includes a free three-month banner ad on the ERA website and 20% discount on all classified rates for ERA members. Ad materials are due Oct. 1. Reserve your ad at Representor.

Carolinas ERA is hosting a panel discussion, “Harmony in Partnerships,” on Sept. 17, 2019, at 12 p.m. at the Morrisville Commerce Center in Morrisville, N.C. The panel will explore new paths to improve relationships between distributors and reps. Registration is free at CarolinasERA.

The 2020 ERA Conference is only six months away – Feb. 23-25 at the AT&T Executive Education and Conference Center in Austin, Texas. Don’t miss the opportunity to register and reserve your hotel accommodations. For more information, visit 2020Conference.

The next free ERA Teleforum – “Recruiting Future Leaders: Where to Find Them. How to Train Them. How to Motivate Them.” – is scheduled Dec. 12, 3 p.m. CST. Details and registration will be available soon. Don’t forget that audio files of all ERA Teleforums are available to members at TeleforumLibrary.

ERA and the Conference Committee extend their deep gratitude to the organizations who have thus far committed their support to the 2020 ERA Conference – “Takin’ it to the Streets: Succeeding in a Dynamic Market” – scheduled Feb. 23-25, 2020, at the AT&T Conference Center in Austin, Texas. View a list of current sponsors or browse available conference sponsorship opportunities at 2020Sponsors.

Join the conversation on ERA’s social media sites. Check out Twitter, Facebook, Instagram, LinkedIn and the association’s professional LinkedIn group.

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