Jan. 25, 2018
Source: Electronics Representatives Association
The Electronics Representatives Association (ERA) has announced that its 49th Management and Marketing Conference, scheduled Feb. 25-27 in Austin, Texas, is sold out, and a wait list is now in effect for all incoming registrations.
Rick LaPiana of the Cain-Forlaw Company, chair of the 2018 ERA Conference Committee, says, “Congratulations to the members of our core committee and four sub-committees for this incredible accomplishment! We intentionally capped our rep, manufacturer and distributor registrations at 250 this year to ensure that our attendees would enjoy the most comfortable environment possible and would benefit from the networking and camaraderie that are often lacking in larger events. We are deeply grateful to all our registrants for their support of the conference, and we are looking forward to an outstanding event.”
ERA CEO Walter Tobin adds, “I am in awe of the great work done by all our volunteers and staff to make this happen. Because of their tireless efforts, this sellout is an ERA milestone that will become a new standard for future conferences. We hope to accommodate at least a few more registrants, so I urge anyone interested in attending to add their names to the wait list immediately.”
Details about the ERA Conference, including registration instructions for the wait list, are available at era.org.
The 83-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. ERA member representative firms (often called “reps”) provide field sales services on an exclusive basis to manufacturers of related (but non-competing) products in a defined territory. For more information about ERA, visit era.org.