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Southwest ERA Educational Event – Houston, TX

November 15, 2019 @ 11:30 am – 1:15 pm America/Chicago Timezone
Goode Company Armadillo Palace
5015 Kirby Drive
Houston, TX

X-Ray Sales: Understanding Complex Systems

Join Southwest ERA for an informative session featuring guest speaker Byron Holloway, Sales Engineer at Fralia Company and Associates. At this can’t-miss-event, learn to see inside complex systems to quickly qualify customers and find new opportunities.

This session will not focus on any particular end product, but will instead demonstrate how to break apart a complex system into manageable groups and help to understand what YOU have to sell based on those groupings.

This is an excellent networking opportunity for our electronics community to mingle and learn more about the Southwest Chapter of ERA. All manufacturer’s representatives, distributors, and manufacturers in the Houston area are invited to attend.

We look forward to seeing you there!

Friday, Nov. 15, 2019
11:30 a.m. – 1:15 p.m.

Goode Company Armadillo Palace
5015 Kirby Drive, Houston, TX, 77098

There is no cost to attend this event. Guests will be able to purchase their own lunch from the restaurant’s menu.

REGISTER ONLINE by 10:00 a.m. CST, July 26, 2019.

Questions? Contact Erin Collins at


Byron Holloway
Fralia Company and Associates

Byron has been with Fralia for 15 years, and has 30 years of component sales and engineering experience. He has a BSEE from the University of Arlington, and also has eight years of teaching experience.

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