Positioning Ambitious B2B Electronics Companies for Aggressive Growth. Selling a technical product to a technical customer requires finesse. The successful have clear business goals, identified target markets, industry awareness, measurable marketing, and a message that speaks to the prospect. In our 40+ years of experience evolving from a publisher of EMI/EMC and Thermal Management media brands to a strategy firm, full-service marketing agency, and online event host dedicated entirely to the B2B electronics industry, we know first-hand how to help ambitious manufacturers and suppliers achieve success. Whether it’s managed marketing programs, sales and marketing alignment, brand development, or the custom solution best fit to your needs, Lectrix is your long-term partner for goal setting, strategy development, plan implementation, and analytics. Does your business want to grow? Visit https://lectrixgroup.com.