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> ERA Quick Connections — June 2024, Vol. 2

June 2024, Volume 2


April 2024 POS numbers were lower than March numbers, which is predictable based on historical reporting. However, April was the lowest month of the year so far, being 3 percent below April 2023 and 6 percent below April 2022. POS activity continues slow down. The forecast for the balance of the year seems to be more of the same, with a flat 2024 being the probable outcome. The good news is that May always picks up somewhat but it will be interesting to see how much it recovers.

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> Artificial-intelligence startup Etched, led by a group of reported “college dropouts,” said Tuesday it has raised $120 million to build a new chip to take on Nvidia. The San Francisco-based company aims to make a specialized processor that runs a specific kind of AI model widely used by OpenAI’s ChatGPT and Google Gemini. Read more.

Rebeca Obregon has been named the new president of Newark, an Avnet company. Read more.

> Nine tips from entrepreneurs on how to balance running a small business and raising a familyRead more.


The June 2024 ERA Electronic Components Industry Trend Survey is now closed.

View results from May 2024!

Please note: ERA sends this survey monthly to one contact from each ERA member firm via email. Please be on the lookout for this survey in your email inbox. Help us make this survey a valuable resource for you and the rest of our members by taking 5 minutes to complete this each month. The results are visible only to ERA members and gives us a great cross-section of what our members see on the horizon for the near and long term.



Registration for ERA STEP 2024 is now open! Take a “step” up in your electronics sales career and secure your spot today for this live, virtual sales training on Sept. 24-26! Sales Training for Electronics Professionals (STEP) training offers attendees nine, 75-minute sessions that provide useful tactical takeaways, best practices and key tools to succeed at sales in today’s ever-changing market. Register today.

ERA proudly introduces a new resource for members, “Selling Effectively through Manufacturers’ Reps,” a comprehensive presentation that helps explain what a manufacturers’ rep is and why a principal should choose a rep firm for field sales. It gives a detailed picture of how a rep firm works, what the model delivers and effective strategies for success between the two parties.

Reps may use this presentation as an onboarding tool for a new principal or an existing principal who may be new to manufacturers’ reps. The presentation, created by Mark Motsinger, CPMR, president, Wallace Electronic Sales and Cesare Giammarco, ERA Consultant, covers: what a manufacturers’ representative is; what the rep model delivers to the principal; the cost of running a rep firm; territory management; the legal relationship between the rep and principal; and more!

ERA members, view and download the presentation today!

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