ERA Will Attend electronica 2022 in Munich

September 16, 2022
Contact: Clare Kluck / Communications Director /

ERA will Attend electronica 2022 in Munich


ERA’s booth will be located at Hall B4, stand 178 on Nov. 15-18. Photo courtesy of electronica.

ERA is proud to be counted among the many exhibitors that will attend electronica 2022, the premier international electronics industry tradeshow and conference that will bring together companies from more than 50 countries. This year’s electronica, with the theme of “Driving sustainable progress” will take place November 15-18 in Munich.

The massive tradeshow will boast 18 exhibit halls, with exhibitors ranging from start-ups to global corporations, as well as various conferences and forums, and will cover the entire electronics spectrum from components to systems, applications and services.

“This is the first time that electronica has taken place since 2018 so there is definitely a buzz and excitement surrounding this year’s show,” said Walter Tobin, CEO of ERA. “It is always an eye opener to see the thousands of manufacturers, distributors, reps and customers that make their way through the many exhibit halls.”

ERA has been attending electronica for more than 20 years. ERA’s goals when attending electronica are:

  • To advocate for ERA’s North American members who are looking for representation and/or channel solutions in EMEA (Europe, Middle East, and Africa) territories
  • To explain the North American rep model to the manufacturers in EMEA who are interested in rep coverage in North America and/or channel partners in North America

“The manufacturers’ rep model in EMEA is dramatically different in EMEA from North America,” said Tobin. “Our booth is usually jammed with folks who are thirsty for information on how business is done differently in both EMEA and North America. I’ll also be looking forward to meeting with several North American reps who will be in attendance, as well as a few global channel members.”

ERA’s booth will be located in Hall B4 stand 178. Please visit the ERA booth to say hello, charge your electronics and use ERA’s private wi-fi to remain in touch with your customers. ERA expects that booth visitors will learn a lot about how the rep business functions in EMEA and North America.

See you in Munich!

About electronica

Read more about electronica 2022 and register at

About ERA
The 87-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. For more information about ERA, visit