Winter 2024
COVER STORY
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The serving salesperson: Moving from a selling mindset to a serving mindset, by Dr. Daniel McQuiston
FEATURE ARTICLES
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2024 ERA Conference Update, by Adam Anderson, CPMR, Conference Chair
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2023/2024 Member Industry Survey Results
DEPARTMENTS & COLUMNS
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Someone You Should Know — Brent Corsetto
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Rising Stars — Patrick Coyne
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Welcome, New Members! — ERA’s newest member reps, manufacturers and distributors
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Executive Commentary, by Walter Tobin — A peek back and a look ahead
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Viewpoints, by John O’Brien, CPMR — Lessons from a friend…
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From the Top, by Chuck Tanzola, CPMR — Toto, I’ve a feeling we’re not in Kansas anymore…
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ERA XCOM Digest — Updates on Industry, Education, Distribution, Manufacturing & Membership
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Legally Speaking, by ERA Legal Counsel Adam Glazer — Judge adds exemplary damages to verdict delivered by the “Windfall Gals”
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Tax Matters, by Bruce E. Bell, CPA/Attorney — Avoiding 5 percent owner status for retirement plan distribution purposes
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Tech Corner – 5G + TSN: For the industrial automation of the future
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Chapter News — The local activities of the 22 chapters of ERA
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News Beat — Industry and ERA news
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