THE AURORA GROUP is a group of affiliated companies with centralized administration and decentralized sales offices. This enables our sales offices to devote virtually 100% of their time to the sales and marketing functions. Each territory represents a separate set of principals. Many principals are represented in multiple territories. As specialists in sales and marketing of electronic components, THE AURORA GROUP of affiliated companies represents only high quality manufacturers who offer non-competitive and complementary product lines. This enables THE AURORA GROUP to represent all of our principals to the same customers and distributors.