ERA Announces 2024 ERA Conference Theme

August 16, 2023
Contact: Clare Kluck / Communications Director /

ERA Announces 2024 ERA Conference Theme

The Electronics Representatives Association (ERA) is pleased to announce that the theme for its 2024 annual education and networking conference is “All Systems Go: Energizing Our Customers’ Experience.”

The planning committee is excited to move forward with a theme that reflects the industry’s enthusiasm, drive and commitment to serving its customers.

“The committee wanted a theme that would encourage and inspire new ideas and perspectives about the professional field sales role in today’s world,” said Adam Anderson, CPMR, Norris & Associates, Inc., Conference Committee Chair. “This year’s theme, ‘All Systems Go: Energizing Our Customers’ Experience,’ is all about looking at our industry through the eyes of today’s customer and working together as manufacturers, distributors and representatives to optimize the value that we deliver each day. I’m very excited to explore this important topic with my colleagues and I look forward to a fantastic conference in February.”

“The center of our business is our customers, and our energy should be focused on enhancing our interaction with them,” said Jeff May, Logix Sales & Marketing, Conference Committee Vice Chair. “This theme summarizes our customer-focused agenda that will stimulate new sales and marketing ideas through educational topics that will invigorate your inner entrepreneurial spirit.”

The 2024 ERA Conference will be ERA’s 55th national conference and will take place once again at the AT&T Hotel & Conference Center in Austin, Texas, on Feb. 25-27, 2024.

Attendee registration and sponsorship registration for the conference will open shortly. Stay tuned to ERA’s emails, social media and website for details.

About ERA
The 88-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories.

For more information about ERA, visit