ERA introduces its new series of virtual information and discussion sessions … ERA LIVE!

These virtual sessions will take place frequently throughout the year and will feature electronics industry experts and peers who will present a variety of hot topics.

These sessions will be 1 hour in duration and facilitated by ERA staff.

Anyone in the electronics industry is welcome to attend. There is no registration required.

Missed an ERA Live session? Not to worry! Scroll down to the bottom of this page to access the ERA Live video and audio library recording links to listen to past sessions.

The next ERA LIVE will be…

Tuesday, July 16

4 PM – 5 PM EDT
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ERA/Edgewater Industry Survey Results Update with Dennis Reed

Dennis Reed, senior analyst, Edgewater Research

Join us for this informative session as Dennis Reed gives ERA LIVE attendees an update on the monthly ERA/Edgewater Industry Survey and present data for 2024 thus far, including booking and inventory trends, supplier lead times and pricing outlook.

The ERA/Edgewater Industry Trends survey is sent monthly to one contact at each ERA member firm.

View more information and survey results.

Do you have suggestions for topics or speakers for an ERA LIVE?

Please email your ideas to or

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ERA LIVE Audio and Video Library

Miss the last call? Watch or listen to past ERA LIVE sessions:

June 18, 2024

View Video Recording

TOPIC: The Kids are Alright: Hiring, Training and Retaining Zillenials

Mark Wachtel, president, SJ Associates, and his team of Zillenial employees, give an abridged version of this popular 2024 ERA Conference breakout session. Hear Mark and his team’s unique approach to hiring, training and retaining this generation that now makes up 50 percent of the workforce.

May 15, 2024

View Video Recording

TOPIC: Updated Rep-Mfr Agreement 

In this session, Adam Glazer, Esq., and Adam Maxwell, Esq., SFBBG attorneys and ERA Legal Counsel, give an overview of the new, suggested rep agreement that will be introduced soon on for ERA members. Reps, learn the nuances of the new updated rep agreement template and how to advocate for issues that are important to you. Manufacturers, learn the issues that reps are concerned about today. It is a two-way communication and negotiation!

April 15, 2024

View Video Recording

TOPIC: Debuting SearchLink 2.0 — Introducing ERA GPT

This session features Sam Richter, creator of Intel Engine and the ERA tool, debuting SearchLink 2.0, the same ERA but with new features — including ERA GPT! Richter also gives a review of as a whole and how best to customize it to your company’s needs. There is an audience Q&A.

December 12, 2023

View Video Recording

TOPIC: ERA Electronic Components Industry Trends Survey Update

Presentation Slides 

Guest speaker Dennis Reed provides an overall summary of the critical data that’s been collected to-date from the ERA Electronic Components Industry Trends Survey. This monthly survey, launched in June 2023, focuses on valuable industry intelligence such as sales and booking trends, revenue growth trends, pricing outlook, book-to-bill ratios, end markets, inventory, lead times and more! Dennis compares and contrasts the ERA members’ survey results with what he is seeing in his research with Edgewater. Trends are summarized from the latter half of 2023, and an outlook for early 2024 is provided.

December 5, 2023

View Video Recording

TOPIC: 2024 White Pin Internship Program: What You Need to Know

Many manufacturers’ rep firms are interested in an internship, but don’t know where to start. With challenges ranging from multi-generational to the influx of digital marketing and sales, finding a realistic step-by-step approach or someone with the time to do it, is a daunting task.

Learn more about the program in general, the application process, tips on searching for and working with universities to find potential intern candidates, using ERA’s training guidelines, establishing a hiring process, and more.

Gain the confidence to take the next step with a summer intern!

November 28, 2023

View Video Recording

TOPIC: A Look at Our Industry Through the Eyes of Academia: What are University Students Being Taught?

How do we get a glimpse into the academic world to help current university students learn more about our industry? Special guest speaker, Alex Gabbi, Lecturer in the Marketing Department at The University of Texas at Austin, McCombs School of Business, leads a  lively discussion about the challenges of finding, recruiting, onboarding and retaining young college graduates. Alex is a former electronics distribution executive who gives us unique insight and bridges the electronics components distribution world with the world of academia.

There is also a discussion about what current students are thinking about and being taught as it relates to core technologies (AI) and how this can be used in marketing.

September 12, 2023

View Video Recording

Topic: ERA 2.0: What’s New at ERA?

ERA staff members discuss what’s NEW at ERA in the past year — from HoverMap and DTAM information to new surveys, a new Rep Directory, newly rebranded STEP and ERA LIVE, ERA and more!

July 11, 2023

View Video Recording

Topic: Digital Marketing for Manufacturers’ Reps

This ERA LIVE session focused on digital marketing for manufacturers’ reps — developing an effective brand, common challenges, developing a marketing strategy, leveraging new technology and more!

This discussion is based on the new white paper published by the Outpace Rep Group entitled “Powering Up Your Brand: Strategies for Successful Marketing & Branding in the Electronics Industry.”

July 6, 2023

View Video Recording

Topic: ERA

Guest speaker Sam Richter demonstrates how to use the new ERA tool and give tips and tricks on how best to customize it to your needs.

June 20, 2023

View Video Recording

View Presentation PDF

Topic: 2023 Mid-Market Forecast

Guest speaker Dennis Reed, Senior Research Analyst at Edgewater Research, gives a mid-year market review.