ERA Announces 2023 ERA Conference Day Two General Session Speakers

ERA Press Release
December 13, 2022
Contact: Clare Kluck / Communications Director /

ERA Announces 2023 ERA Conference Day Two General Session Speakers

The Electronics Representatives Association (ERA) is pleased to announce that Cheryl Cran and Michael Knight will be the general session speakers on the second day of the 2023 ERA Conference, which will be held Feb. 26-28, 2023, at the AT&T Conference Center in Austin, Texas.

Cheryl Cran

Cheryl Cran, founder of NextMapping™ and and author of her newest book Super.Crucial.Human, will present the morning session on Tuesday, February 28. In her presentation, entitled “The Future of Leadership (Hint: It’s Human!),” Cran will share research on why it’s a workers’ market until at least 2030 and what that means for companies now and in the future. She will present research about into the “future of all things” including worker mindsets, social trends and technology innovation; a model on how to recognize where you and your team are in regards to the “change cycle;” the “me-to-we” mindset model and why it’s crucial to connect human-to-human and to lead change; ideas and insight into how to attract and retain today’s workers; and strategies on how to navigate and create the future based on patterns and new behaviors.

“The ERA general sessions planning committee is proud to announce this energetic and entertaining general sessions speaker, Cheryl Cran,” said Joe Braun, CPMR, partner at EK Micro, and General Session Committee co-chair. “Cheryl is an award-winning speaker and expert in leadership, culture change, the future of work and being effective and efficient at adapting as a leader. We look forward to Cheryl sharing her expertise and insight, and providing us all with some actionable takeaways.”

Cran has authored 10 books and was rated #1 Future of Work influencer by Onalytic. Read more about her career and expertise.

Michael Knight

Michael Knight, returning to present for the sixth time at the ERA conference, will present the closing afternoon session on Tuesday, Feb. 28.

The perennial attendee favorite will present “Technology Drivers for 2023 and Beyond,” where he will share his insights on the 20 technologies driving the 2020s and how the supply chain, political and economic environment will influence these technologies, as well as be influenced by them.

Knight was named president and chief executive officer of Endries International in November 2022 and before that held various leadership positions at TTI, Inc., for 18 years.

“We are honored to welcome Michael Knight back to the stage to share his incomparable industry insights,” said Amy Rooney, director, global accounts at RFMW Ltd., and General Session Committee co-chair. “Michael’s diverse industry experience, endless curiosity and growth mindset uniquely position him to identify and comprehend industry trends and articulate those trends in a way that is digestible to a wide audience. We look forward to hearing Michael’s thoughts on the current market and projections for big ideas moving forward!”

The 2023 ERA Conference is an educational and networking event that offers the only opportunity for electronics industry reps, manufacturers and distributors to learn together from many experts in an environment dedicated to sharing proven best practices in field sales and marketing. Complete with keynote speakers, breakout sessions and networking events, this do-not-miss event offers a collaborative and energetic environment where all attendees can learn, connect and grow.

Read more information about the Conference and register.

About ERA

The 87-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. For more information about ERA, visit