ERA Debuts ERA

March 16, 2023
Contact: Clare Kluck / Communications Director /

ERA Debuts ERA 

The Electronics Representatives Association (ERA) is pleased to announce it is now offering to its members an innovative new tool called ERA

ERA is an online search tool specifically designed for the electronics industry. Created through the collaborative efforts of ERA board and staff members, along with the expertise of Sam Richter, founder of the Intel Engine, it will help ERA members identify the right prospect opportunities, engineers, decision-makers, job seekers, industry news and more.

ERA is a search engine overlay that helps the user find business and sales information, and new information, quicker than they would be able to do on their own.

Walter Tobin, ERA CEO comments: “Our members are always looking for new ways to reach more customers. This new tool provides an innovative way to perform highly-focused customer searches that give us results tailored to our needs. We are so excited about this partnership between Sam Richter and ERA. Prepare to be amazed!”

The tool is available for ERA members only through an annual subscription. Members are able to get started right away, by visiting, clicking on the ERA tab in the top white menu and following the prompts to register. (Please refer to the screenshot below.)

“I am thrilled to join forces with the innovative minds at ERA, an amazing organization committed to empowering its members with cutting-edge business success-building resources,” said Sam Richter, creator of Intel Engine and “ERA will help members discover new opportunities, identify decision makers and ensure relevancy in every prospect and customer communication in this ever-evolving market.”

ERA plans to host online informational sessions throughout 2023 to demonstrate how to use this tool. The association encourages those interested to attend these virtual sessions to better understand the tool and decide if it is something their company would like to purchase.

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About ERA

The 88-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. For more information about ERA, visit