ERA Quick Connections - September 2021, Volume 2

September 2021, Volume 2

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Monthly POS Reports

Budde Marketing, which provides monthly POS Index reports to ERA members, issued its latest summary, running from January 2019 through July 2021. Visit to view the new index. According to the new report, July 2021 POS activity slipped about 5 percent from June 2021 record numbers; however, it was still the third highest month this year, with the July index being 16 percent ahead of the January 2019 base point. Also, POS activity from January through July 2021 is 18.3 percent ahead of the same period last year. According to Budde Marketing, the strong recovery will continue throughout the end of this year. For details on Budde Marketing’s services, visit


Total North American EMS shipments in August 2021 were down 3.2 percent compared to the same month last year. Compared to the preceding month, August shipments grew 16.9 percent , according to IPC. However, EMS bookings in August rose 27.5 percent year-over-year and grew 29.3 percent from the previous month. Read more at EPSNews.

The semiconductor chip shortage is now expected to cost the global automotive industry $210 billion in revenue in 2021, according to AlixPartners. The new forecast is nearly double the $110 billion projected in May. “Of course, everyone had hoped that the chip crisis would have abated more by now, but unfortunate events such as the COVID-19 lockdowns in Malaysia and continued problems elsewhere have exacerbated things,” said Mark Wakefield, global co-leader of the automotive and industrial practice at AlixPartners. Read more at CNBC.

Shipments of consumer electronics in the second half of 2021 have been below expectations, according to analysis of the NAND Flash market from TrendForce. Demand for retail storage products including memory cards and USB drives also remains sluggish. The research company forecasts that quotes for NAND Flash products will begin to fall in the fourth quarter, and NAND Flash contract prices will register quarter over quarter declines of 0-5 percent for that period. Read more at Evertiq.

The latest episode of Real Talk with Rob Tavi of IBS Electronics features an interview with ERA CEO Walter Tobin. The interview covers how ERA continues to evolve and expand its digital footprint in the electronics industry while aiming to strengthen the relationships among manufacturers, field sales representatives and distributors. Tune in at RealTalk.


Join us today (Sept. 28) at 4 p.m. EDT for the ERA Water Cooler, which will feature an open mic session on “Business Travel Nightmares: Challenges & Solutions.” Open to all industry citizens – ERA members and not yet members — the session will give attendees the opportunity to discuss how the pandemic has reshaped corporate travel and share experiences and solutions that will help them pivot to the next phase of business travel. For details, visit WaterCooler.

Registration is underway for the 2022 ERA Conference, scheduled Feb. 27-March 2 in Austin, Texas. Take advantage of the early bird rate and register to attend the electronics industry’s do-not-miss event. Sponsorship opportunities for the 2022 ERA Conference are also available. For more information, visit 2022 ERA Conference.

The ERA Chapter Officers Leadership Training (COLT) program is scheduled to return virtually this fall — Nov. 3-5, 2021. All ERA chapters are encouraged to participate in this hands-on instructional program focused on chapter management and planning tactics. For more information and to register, visit COLT2021.


Click here to browse the searchable ERA Industry Calendar and ERA Chapter Events listings!

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