ERA Quick Connections - December 2020, Volume 2

December  2020, Volume 2

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ERA’s Quick Connections is issued twice a month. ERA invites you to share recent newsworthy items and calendar dates with your fellow members at

Monthly POS Reports

Budde Marketing, which provides monthly POS Index reports to ERA members, issued its latest summary, running from January 2018 through October 2020. Visit to view the new index. According to the new report, October 2020 dipped slightly from September 2020 POS numbers. This year’s numbers through October reflect a 7 percent drop when comparing the first 10 months of 2019 POS numbers. However, April through August 2020 were all down significantly, while the past two months show signs of improvement, so the worst seems to be behind us for the remainder of 2020. For details on Budde Marketing’s services, visit

Industry News

“2021 will see some unique trends in the distribution section that contradict the hype around a slowdown in strategic growth and technology investment,” according to a recent Industrial Distribution report. From mergers and acquisitions to on-site inventory vending machines to workflow automation are just some of the unique trends in the distribution section. Read more at IndustrialDistribution.

2020 has been a turbulent year for the electronics industry, mainly due to the coronavirus pandemic impact and other factors such as Brexit, tariff wars and technology trends taking off. However, the industry seems to be in good shape at the moment. Read more at eBOM.

Worldwide sales of semiconductors reached $39 billion in October 2020, an increase of 6 percent compared to the October 2019 total of $36.8 billion and 3.1 percent more than the September 2020 total of $37.9 billion, the SIA reported. Read more at Evertiq.

Vendor revenue in the worldwide server market grew 2.2 percent year over year (YoY) to $22.6 billion during the third quarter of 2020 and worldwide server shipments declined 0.2 percent YoY to nearly 3.1 million units, according to IDC. “Global demand for enterprise servers was a bit muted during the third quarter of 2020 although we did see areas of strong demand,” said Paul Maguranis, senior research analyst, Infrastructure Platforms and Technologies at IDC. Read more at IDC.

ERA News

Don’t miss the chance to advertise in the Winter issue of The Representor. ERA members receive a 20 percent discount on all classified ad rates. Reserve your ad online by Jan. 4, 2021 at Representor, or email us at

Phil M. Jones will present the March 3 General Session “Exactly What to Say … Now” at the 2021 ERA Virtual Conference, scheduled March 1-3. “Phil Jones has helped teams and sellers all over the world discover the secrets to growth and success, and we are extremely excited to have him speak at the 2021 ERA Virtual Conference,” said General Session Sub-Committee Co-Chair, Bryan Teen, CPMR, President of Tech Marketing. Read more at ERAConference.

An audio recording of the Dec. 1 ERA Water Cooler, “Startups, Incubators, and Accelerators: How Best to Navigate this Complex but Necessary World!,” is now available on the ERA website. This ERA Water Cooler session focused on the world of startups and the best practices for reps and distributors to support their needs. The panelists discussed evaluating the criteria for continued support, the process of vetting startups, as well as how and where to find startups. Visit the Audio Library to listen to all past ERA Water Cooler sessions.

ERA extends its deepest thanks to the many valued sponsors of the 2021 Virtual Conference. We could not accomplish our goals without the generosity and enthusiasm of our committed supporters. For details, visit ConferenceSponsors.

ERA announces updates to the Chapters of the Year and COLT (Chapter Officers Leadership Training) programs. The new Chapters of the Year program is introducing new recognition categories — Education, Membership and Networking. ERA will be inviting chapters to nominate their member activities in the coming weeks. ERA also announces that the 2021 COLT Program is moving to a virtual platform and will be available free for any chapter members who wish to attend. For details, visit ERANews.

For Your Calendar

Click here to browse the searchable ERA Industry Calendar and ERA Chapter Events listings!

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