A successful STEP

Nearly 300 attendees take a “step” up in their professional development

The fourth annual STEP (Sales Training for Electronics Professionals) event, sponsored by the TTI Family of Specialists, took place virtually on Sept. 24-26 and was a hit!

Each year, ERA is proud to host this live, dynamic educational program for electronics components sales professionals. The sessions are presented by a mix of industry sales professionals and professional sales trainers. In 2024, the nine STEP training sessions covered these nine topics: effective meeting and account call preparation, AI applications for sales, understanding the engineering design cycle, customer experience excellence, knowing your customer, sales psychology, pruning your sales pipeline, asking the right sales questions and amping up your motivational mindset.

ERA thanks the speakers for sharing their knowledge and resources, the STEP 2024 planning committee for their time and effort and the audience for its lively participation throughout the training! For those who missed it or for those who are interested in accessing past years’ training, all STEP programs are recorded, archived and available for purchase at era.org/step.

We hope to see you at STEP 2025!

Charlene DeCesare, senior consultant at the RAIN Group, talks to STEP attendees about amping up their motivational mindset.

Chris Lins, vice president and general manager, Americas, Powerbox USA, offers his inisghts about providing exceptional customer experiences.

Daniel Litts, president of Sandler Training, presents a session on pruning your sales pipeline.