Connected by design: Where relationships meet innovation

By Perry Thornton, 2026 ERA Conference Chair

The 2026 ERA Conference returns to Austin, Texas on Feb. 22 with a theme that captures both the moment and the mission of our industry — Connected by Design: Where Relationships Meet Innovation. In a post-pandemic world reshaped by remote work, rapid technological advancement and on-demand access to information, the way we communicate, collaborate and build trust has fundamentally changed. This year’s conference is intentionally designed to help attendees navigate that evolution with confidence, clarity and connection.

Industry peers, volunteers and subject-matter experts have come together to curate an education and networking experience focused on best practices for succeeding in this new landscape. From human-centered selling to emerging technologies, the 2026 Conference aims to bridge innovation with the relationships that remain at the heart of our industry.

A new venue, a new experience

While Austin continues to be the home of the ERA Conference, 2026 brings an exciting change in location. The conference will be held at the Hilton Austin Downtown, offering increased accessibility and an enhanced attendee experience. With expanded networking spaces, diverse dining options and a location in the heart of downtown Austin, the Hilton provides an ideal backdrop for meaningful connections.

The Conference officially kicks off with a cocktail reception at 5:00 p.m. on Sunday, February 22, hosted in the Austin Grand Ballroom Foyer. Attendees are encouraged to pick up badges at the registration desk between 12:00 p.m. and 6:00 p.m. and settle in before the opening festivities begin.

Conference theme

This year’s theme centers on one powerful word: connections.

Developing relationships, engaging effectively within organizations and navigating the external selling process have become more complex as remote work and digital tools become the norm. Artificial intelligence now offers unprecedented access to knowledge, yet human-to-human connection feels increasingly elusive.

The 2026 Conference will explore how to strengthen those connections. Speakers and breakout sessions will deliver actionable takeaways that attendees can apply personally and share with their teams, focusing on how to build stronger relationships while thoughtfully integrating new technologies into existing skillsets.

Breakout sessions designed for impact

The Breakout Sessions Committee has assembled a dynamic and highly relevant lineup of sessions for 2026. Sessions will feature insights from legal and market data experts on evolving trends, alongside practical discussions on talent acquisition, emerging technologies, sales tools and techniques, improving communications and building connections. These sessions are designed to give tactical and practical advice to better prepare attendees to succeed in an ever-changing marketplace.

Main stage speakers

The Conference features a compelling lineup of keynote and general session speakers, presenting on a balanced range of topics:

• Annelise McCarthy, an international speaker and communications coach, will open as the Monday morning keynote speaker. Energetic and engaging, Annelise will explore communication as a competitive advantage in her presentation,“When Innovation Speaks: The Power of Human Connection in a Digital World.” She will also present two breakout sessions that build from her keynote, offering deeper insight into building relationships through articulate dialogue. Prepare to be inspired!

• Jacob Shapiro, director of research at The Bespoke Group, brings geopolitical expertise from the finance, agriculture, energy and technology sectors. He will present, “Geopolitics, Supply Chains and the New Electronics Landscape.” His perspective on global events and their impact on the U.S. economy and our industry will help attendees better understand the road ahead.

• Eddie Smith, CEO of ERA, will make his Conference speaking debut with “Everything Revolves Around Electronics.” Drawing on decades of leadership in distribution and manufacturing, Eddie will address supply chain challenges, AI’s influence on the industry and the fast-paced changes shaping our future.

• James Taylor, MBA, FRSA, will present “Supercollaboration: Cyborgs, Centaurs, and the Rise of Human-AI Collaboration.” His session will examine how artificial intelligence combined with human intelligence influences leadership, creativity and decision-making.

• Michael Knight, corporate senior vice president of strategy at TTI, returns to close out the conference. Known for thought-provoking presentations, Michael’s session,“Great Disruption Is the Mother of Great Opportunity,” will explore emerging trends and the opportunities hidden within “what-if ” scenarios shaping the future of our industry.

Networking, community and a new chapter for ERA

Networking remains a cornerstone of the ERA Conference. This year’s Monday night Networking Event will be held in the ballroom immediately following Monday’s closing general session, allowing more time for peer connection before giving attendees the opportunity to head out to enjoy Austin’s vibrant dining scene.

This year, the Conference also marks a meaningful transition for ERA leadership. Walter Tobin will be departing as CEO after a decade of championing the rep model, the industry and ERA. His presence will be missed, his impact will endure…but something tells me he will not be able to shake us off easily. ERA proudly welcomes Eddie Smith as its new CEO, and attendees will have multiple opportunities to hear from him throughout the Conference.

Serving as the 2026 Conference Chair has been a truly rewarding experience. Alongside Vice Chair Julie Carr, committee chairs and dedicated volunteers, this Conference reflects countless hours of collaboration and passion. To every volunteer who helped bring this vision to life, thank you. We look forward to welcoming you to Austin on February 22 for a Conference intentionally designed to connect people, ideas and innovation.