ERA Conference Committee Announces 2021 Theme


June 30, 2020
Contact: Neda Simeonova / Communications Director /

ERA Conference Committee Announces 2021 Theme

The Electronics Representatives Association (ERA) Conference Committee revealed the theme — “Stronger Together: Reconnecting & Reinventing for Success” — of the 2021 ERA Conference, scheduled Feb. 28 – March 2 at the AT&T Executive Education and Conference Center in Austin, Texas.

The committee, which has been tasked with the planning and development of the ERA Conference, aims to build a 2021 conference program that echoes the theme of reconnecting and reinventing, while providing invaluable content that reflects the needs of electronics reps, distributors and manufacturers to come together during the current business environment.

“The 2021 ERA Conference could possibly be the first time when reps, distributors and manufacturers are together again,” said 2021 Committee Chair Craig Anderson, CPMR, President of Sumer Inc. “The theme, ‘Stronger Together: Reconnecting and Reinventing for Success,’ will focus on how reps, distributors and manufacturers can re-tool to bring value to our customers as the sales role is transformed. As such, the conference committee is crafting a conference that will be beneficial to any firm operating a sales team in the electronics market today.”

ERA CEO Walter Tobin added, “This year’s committee comprises more than 60 volunteers who hold various senior rep, manufacturer and distributor roles. We are excited to announce the theme for our 2021 conference, which captures our commitment to deliver an event that brings the industry together for three consecutive days of reconnecting and reinventing for success. The world will most certainly look different, but we encourage you to attend and help our industry be ready for the ‘new abnormal’ in 2021!”

For more information about the 2021 ERA Conference, visit

About ERA
The 85-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. For more information about ERA, visit