ERA Quick Connections: August 2025 — Vol. 2

August 2025, Vol. 2

MONTHLY POS REPORTS

June 2025 showed an uptick in POS activity and ended up better than May by 4 percent. June 2025 was 16 percent better than June of 2024. The first six months of 2025 are up around 10 percent when compared to the first six months of 2024. Thus far, this year is trending better than 2024.

Read the full report.

INDUSTRY NEWS

> In part of an unprecedented deal, chipmaker Nvidia agreed to pay the U.S. government 15 percent of its Chinese revenue in order to keep exporting its products to China. Read more.

> Intel and SoftBank announced on Monday that the Japanese conglomerate will make a $2 billion investment in the embattled chipmaker. Read more.

> Time to celebrate! A study by Xero showed that small businesses that celebrated and acknowledged milestones and “wins” reported better business outcomes and revenue. Read more.

INDUSTRY SURVEY RESULTS

The August 2025 ERA Electronic Components Industry Trend Survey is now closed.

View results from 2024-2025.

Please note: ERA sends this survey monthly to one contact from each ERA member firm via email. Please be on the lookout for this survey in your email inbox. Help us make this survey a valuable resource for you and the rest of our members by taking 5 minutes to complete this each month. The results are visible only to ERA members and gives us a great cross-section of what our members see on the horizon for the near and long term.

ERA NEWS

> Announcing Michael Knight will present as a STEP speaker at ERA’s upcoming virtual sales training event Oct. 7-9! Michael will present, “The Electronic Components Industry: Challenges and Opportunities Ahead.”

Other sessions will include: The four “I”s of selling; AI in sales; career-planning; accelerating business relationships; and more!

STEP 2025 is a live, virtual sales training program that offers frontline sales professionals — veterans and newcomers like — nine, 75-minute educational sessions they can take in the comfort of their office or home, at a great price. Register today!


> Registration and sponsorships are open for the 2026 ERA Conference — “Connected by Design: Where Relationships Meet Innovation!” The conference will take place Feb. 22-24, 2026, at a new venue — the Hilton Austin!

The 2026 Conference Committee, comprised of a talented cross-section of industry reps, distributors and manufacturers, have already started planning another dynamic and interactive educational program full of useful tools and takeaways and inspiring messages.

Register to attend — spots will fill up fast. Support this event and our industry by sponsoring this Conference! (Most sponsorships come with complimentary registrations!)


> This afternoon’s ERA LIVE will feature Adam Glazer and Adam Maxwell, attorneys at SFBBG, presenting “Legal Updates for Reps & the Industry.”

Come listen to insights about non-compete agreements and their enforceability, Transparency Act updates, new federal overtime pay rules, and avoiding succession plan pitfalls.

No registration needed — hope to see you there! View more details and virtual log-in information.

Not available to attend? Don’t worry. All ERA LIVE sessions are recorded and available to all for later viewing. View the ERA LIVE archives on our YouTube channel.