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> 2024 ERA Conference Breakout Sessions Announced!

The ERA Conference Committee is excited to announce the breakout session topics for the sold-out 2024 ERA Conference, scheduled for Feb. 25-27 in Austin, Texas.

Over the past nine months, the volunteers serving on the Breakout Sessions Subcommittee have been working diligently to develop 15 Breakout Sessions for the upcoming conference. These interactive and highly informative sessions are the highlight of the ERA Conference, and the education and insights gained will not disappoint.

Here is a summary of the topics to be presented at the conference. Full descriptions of each breakout session, and pre-registration for the sessions, will be announced in the coming weeks.

  • Artificial Intelligence: Real-World Applications for Field Sales
  • Embrace It: Artificial Intelligence and Your Future
  • Engineers of Today vs. 5 years ago: Are They Getting What They Need from Us?
  • How the Digitalization of Product Information Accelerates Customer Engagement
  • More Than a Salesperson: Developing a Memorable, Trusted Personal Brand
  • Reach More, Engage Deeper: Digital Tools That Can Amplify Your Tried-and-True Marketing Tactics
  • Rep 2.0: Future-Proofing Your Manufacturers’ Rep Business
  • Strategies for Manufacturers’ Reps on Negotiating Better Contracts with Manufacturers
  • Succession Planning: Passing Down Key Knowledge, Skills and Abilities – Why It’s Important & How It Works
  • Technology Swap Shop: Digital Efficiencies to Help Your Team & Your Customers
  • The Kids Are Alright: The Art of Hiring, Training and Retaining Zillenials (Gen Z + Millennial = Zillenial)
  • The Evolution of Field Sales: Where Are We Headed?
  • The Eye of the Beholder: How do Customers View Salespeople?
  • Understanding Cybersecurity Threats & How to Protect Your Company
  • Unleashing the Power of Data: Best Strategies for Effective Data Sharing and Collaboration in Today’s Electronics Industry

Each breakout session is offered TWICE, which will allow you to attend six total breakout sessions during the two-day event.

Stay tuned for more information!

Thanks to the Breakout Sessions planning committee members!

Adam Grigor, Tech-Treck Ltd. – Co-Chair
Maryellen Stack, Sager Electronics – Co-Chair
Emily Bannister, C C Electro Sales, Inc.
Vincent Bastiani, E-Switch
Mary Benetti-Condon, Bel Fuse
Melissa Ceveda, Exponetial Technology Group
Cesare Giammarco, Cesare Giammarco Consulting
Bob Gourdeau, Kyocera-AVX
John Grobanopoulos, Sigma Component Design
Chris Hodge, Fralia Co. & Associates
Jon Hollman, Victory Sales
Gerry Iuliano, CSC-Sygnum
Jake Metzger, Hughes-Peters
Paula Renfrow, TTI Inc.
John Simari, ERA Consultant, Simari Consulting
Bryan Teen, CPMR, Tech Marketing
Perry Thornton, Pinnacle Marketing
Ed Thurmes, CPMR, Mel Foster Co.
Shane Triantos, Luscombe Engineering Co. of San Francisco
Mark Wachtel, SJ Associates

2024 ERA Conference Committee

Adam Anderson, CPMR, Norris & Associates Inc. – Conference Committee Chair
Jeff May, Logix Sales & Marketing – Conference Committee Vice Chair
Ryan Baldinelli, Anderson Power Products
Julie Carr, MacInnis Group
Ellen Coan, CPMR, C C Electro Sales Inc.
Zach DeVillers, CPMR, CSP, Brainard-Nielsen Marketing
Adam Grigor, Tech-Trek Ltd.
Maryellen Stack, Sager Electronics
Mike Swenson, CPMR, Mel Foster Co.

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