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> ERA Announces 2025 Conference Theme

July 11, 2024
Contact: Clare Kluck / Communications Director /

ERA Announces 2025 Conference Theme

The Electronics Representatives Association (ERA) is excited to announce that the theme for the 2025 ERA Conference is “Power of Influence — Elevate, Expand, Evolve.”

The conference planning committee conference selected a theme that reflects their focus this year on digital marketing efforts and how the industry must utilize AI, manage data, attract and retain talent and build quality marketing programs.

“In efforts to increase our power of influence, the sales representatives, distributors and manufacturers must elevate our sales and marketing efforts, expand our reach and continue to evolve cohesively to effectively provide increased value to each other and our customers,” said Jeff May, president and founder, Logix Sales & Marketing, and the 2025 ERA Conference chair.

“I am excited about our 2025 ERA Conference theme,” said Perry Thornton, president and co-owner, Pinnacle Marketing, and 2025 ERA Conference Vice Chair. “Our focus will be on the power of influence via marketing, data analysis and information resources to assist customers in their decision making. By working together with these resources, we can elevate our ability to provide value, expand our customer reach and evolve as organizations to meet current and future demands.”

The 2025 ERA Conference will be ERA’s 56th national conference and will take place once again at the AT&T Hotel & Conference Center in Austin, Texas, Feb. 23-25, 2025.

Attendee registration and sponsorship registration for the conference will open in August. Stay tuned to ERA’s emails, social media and website for details.

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